Creativity, commitment and commercial growth

IPA Effectiveness Conference 2026

Bringing together diverse perspectives on the role of creativity, commitment and consistency in driving long-term commercial growth, and how we create a language of creative effectiveness that the boardroom will get behind.

Panellists include:

  • Cressida Holmes-Smith, CEO of Lucky Generals and Chair of the IPA Effectiveness Leadership Group
  • Sarah Booth, Global Marketing Director, Ancient + Brave
  • Dr Chris Jones, Founder and Chief Effectiveness Officer, Ministry of Marketing Effectiveness
  • Ian Whittaker, Founder and Managing Partner, Liberty Sky Advisors
Last updated 29 October 2026