Retail media: The attention opportunity hiding in plain sight

IPA Effectiveness Conference 2026

Unveiling what agencies and brands can learn to maximise impact in an increasingly crowded retail ecosystem.

Panellists include:

  • Mike Follett, CEO, Lumen
  • Dean Harris, Head of Co-op Media Network, Co-op
  • Lorna Hawtin, CSO, Zeal Creative

 

Download the session slides

 

Last updated 29 October 2026