Taming the wild west of influencers: From measurement to creative ambition
IPA Effectiveness Conference 2026
Exploring why creator-led campaigns work, how they can be scaled effectively, and whether brands are being ambitious enough with one of marketing's most powerful creative opportunities.
Panellists include:
Simon Harwood, Global Effectiveness Director, Billion Dollar Boy
Gemma Albin, Senior Global Influencer Strategist, The LEGO Group