The awareness effect: How ad awareness unlocks everything else

IPA Effectiveness Conference 2026

Examining the drivers of cut-through and, specifically, the role of ad awareness through brand new research, The Awareness Effect.

Panellists include:

  • Jane Christian, EVP Analytics, UK at WPP Media
  • Anthony Jones, Head of Research, Thinkbox
  • Nic Pietersma, Group Director, Ebiquity

 

Download the session slides

 

Last updated 29 October 2026