What gives sports sponsorship the competitive edge?

IPA Effectiveness Conference 2026

Revealing the practices, priorities and drivers behind effective sports sponsorship, providing a new industry benchmark and actionable insights for agencies and marketers.

Panellists include:

Rory Natkiel, Founder, Box Count Co-founder & Chair, Sponsorship Effectiveness Forum
Claire Humphris, Chief Marketing Officer British Cycling
Caitlin McRoy, Senior Sponsorship Manager Sage

Download the session slides

Last updated 29 October 2026