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Blog
Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.
Adam Cleaver
10th April 2025
Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...
Sam Fenton-Elstone
2nd April 2025
Jason Pittock, IPA Associate Director of Digital Strategy, and James Husband, IPA IT Manager, have compiled a list of ten questions to evaluate your organisation's cyber security and give advice on...
Jason Pittock
12th June 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA
2nd January 2024
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
Paul Bainsfair
14th December 2023
Can AI really take our jobs? The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries. Here, Account Director Janey Baker explores the process, the...
Janey Baker
16th October 2023
Anna Legros, Strategy Director Ogilvy, and Joe Procter, Managing Partner, Open Partners compare notes on how artificial intelligence can change the way agencies work – or not.
Anna Legros and Joe Procter
25th May 2023
Eric Kreis, Insight Analyst at the IPA, tackles one of the big questions facing our industry right now… What exactly is the Metaverse and why is it so hard to understand?
Eric Kreis
6th March 2023
TPA's Tom Robertshaw explores the opportunities and challenges facing advertisers following the introduction of 5G technology as part of the IPA Advanced Certificate in Communications Planning.
Tom Robertshaw
8th December 2020
The tech industry is buzzing with innovation - but what do these headline grabbing announcements actually mean for adland? VMLY&R's Gracie Page asks the question that really matters.
Gracie Page
2nd March 2020
From haptics to holograms and Hyperloop, what are the latest US tech trends and companies that UK’s adland should be paying attention to?
Janet Hull
15th November 2018
