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L'Oréal's Vas Kourakis explains how to demonstrate great results without spending great sums.
11th December 2019
Good-Loop's Amy Williams looks at what we learned about purpose at Cannes 2019.
4th July 2019
What is the best way to revive an ailing brand? IPA Effectiveness Editor Carlos Grande looks at the lessons we can learn from this year's IPA Effectiveness Awards.
31st October 2018