Data2Decisions' Stuart Heppenstall unpacks why bigger budgets can mean great returns on investment, and more new learning from the Advertising Research Community database.
23rd June 2022
Jo Arden, Chief Strategy Officer at Publicis.Poke and Deputy Convenor of Judges for the IPA Effectiveness Awards 2022, outlines her top tips for writing an IPA Effectiveness Awards paper.
23rd November 2021
The UK’s award-winning work at Cannes this year shares a common thread... Empathy, writes Steve Aldridge
28th June 2021
Convenor of Judges for the 2022 IPA Effectiveness Awards Harjot Singh sets out to prove the effectiveness of not-for-profit communications.
23rd March 2021
What lessons can the 2020 IPA Effectiveness Awards teach us about the future of advertising? Kate Waters explores the contribution of technology to creative effectiveness.
8th March 2021
L'Oréal's Vas Kourakis explains how to demonstrate great results without spending great sums.
11th December 2019
Good-Loop's Amy Williams looks at what we learned about purpose at Cannes 2019.
4th July 2019
What is the best way to revive an ailing brand? IPA Effectiveness Editor Carlos Grande looks at the lessons we can learn from this year's IPA Effectiveness Awards.
31st October 2018