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Blog
IPA Director of Effectiveness Laurence Green says agencies have the power to change the way brands are thought about and to demonstrate how their advertising builds brands that pay back in both the...
Laurence Green
6th November 2025
From establishing you have a case through to polishing the final version, the IPA Effectiveness Awards' Mentors can help strengthen your entry to the coveted IPA Effectiveness Awards. Below,...
Mentors for 2026 IPA Effectiveness Awards
Military history and advertising research offer parallel warnings for brands, writes effectiveness author and serial entrepreneur James Hurman. What works for insurgents can be disastrous when...
James Hurman
IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.
11th September 2025
IPA Director of Effectiveness Laurence Green explores the key lessons from the 2024 IPA Effectiveness Awards 2024, and in particular - what we can all learn from the success of family-owned brands.
28th February 2025
Forty-four years on from their inception in 1980, the IPA Effectiveness Awards are back for the biennial festival of deliberation and debate, of disappointment (for some) and delight (for...
23rd May 2024
The IPA Effectiveness Awards provide a platform to share with the world the very best case studies, exemplars and advice that advertisers and their agencies can use to drive success and grow their...
Steve Taylor
15th February 2024
Communicating your story effectively with data can be the tipping point between winning or not winning an award. Below, are four takeaways on what makes the most impactful charts, using examples...
Preety Nimoh
IPA Effectiveness Awards cases that involve very different categories and brands from your current clients can provide the spark for a fresh way to approach a challenge.
Coral Cranmer
Zayem McTear, Strategist at Lucky Generals, shares her journey from account managing to planning and how seeing planning from the outside became a key advantage point for her.
Zayem McTear
What the Snoop Dogg Solo Stove ad row says about effectiveness. Laurence Green, Director of Effectiveness, IPA, shares his thoughts after his visit to the ‘Creative Impact NYC’ show at Most...
Simon Gregory, Chief Strategy Officer at BBH and Industry Judge at the IPA Effectiveness Awards 2022 asks if there is another way to think about effectiveness.
Simon Gregory
25th May 2023
The IPA Effectiveness Awards 2022 Shortlist is a demonstration of how advertising both for businesses and not-for-profit organisations can make us smarter, more skilled, and more effective as an...
Harjot Singh
14th July 2022
David Clasen, IPA Finance Director, dips into his Cannes' highlights and shares observations from his visit to this year's festival. A shift towards common sense and fact-driven analysis was...
David Clasen
Data2Decisions' Stuart Heppenstall unpacks why bigger budgets can mean great returns on investment, and more new learning from the Advertising Research Community database.
Stuart Heppenstall
23rd June 2022
Jo Arden, Chief Strategy Officer at Publicis.Poke and Deputy Convenor of Judges for the IPA Effectiveness Awards 2022, outlines her top tips for writing an IPA Effectiveness Awards paper.
Jo Arden
23rd November 2021
The UK’s award-winning work at Cannes this year shares a common thread... Empathy, writes Steve Aldridge
Steve Aldridge
28th June 2021
Convenor of Judges for the 2022 IPA Effectiveness Awards Harjot Singh sets out to prove the effectiveness of not-for-profit communications.
23rd March 2021
What lessons can the 2020 IPA Effectiveness Awards teach us about the future of advertising? Kate Waters explores the contribution of technology to creative effectiveness.
Kate Waters
8th March 2021
L'Oréal's Vas Kourakis explains how to demonstrate great results without spending great sums.
Vas Kourakis
11th December 2019
What is the best way to revive an ailing brand? IPA Effectiveness Editor Carlos Grande looks at the lessons we can learn from this year's IPA Effectiveness Awards.
Carlos Grande
31st October 2018
Chair of Judges and CEO of ITV, Dame Carolyn McCall, and Convenor of Judges and Head of Planning at J. Walter Thompson, Neil Godber, share their biggest take-outs from this year’s IPA Effectiveness...
Neil Godber
10th October 2018
