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Moore Kingston Smith Annual Survey 2024

Moore Kingston Smith is inviting IPA Members to the launch of their 2024 annual survey of the financial performance of marketing services companies in the UK on Wednesday 27 November at the prestigious BAFTA.

  • Published

    15 November 2024

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Agencies open their doors to 2000 teenagers for the IPA nationwide careers day

Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2024, opening the eyes of nearly 2000 students to the opportunities of a career in advertising.

  • Published

    13 November 2024

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Legal & Public Affairs Update

House of Lords Food Report recommends total “junk food” ad bans | Government’s Industrial Strategy & Ministerial Meeting | UK to ban the sale single-use vapes from 1 June 2025

  • Published

    28 October 2024

Blog

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A new era of marketing effectiveness

Chair of Judges for the IPA Effectiveness Awards, Catherine Kehoe delivered a powerful speech on the state of marketing effectiveness at the 2024 Awards ceremony, and why the learning from the...

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Catherine Kehoe

8th October 2024

IPA Effectiveness Awards

Hotel Chocolat Velvetiser: TV Effectiveness Powered by Innovation

Hotel Chocolat Velvetiser: TV Effectiveness Powered by Innovation

  • Agency

    Gravity Road

  • Client

    Hotel Chocolat

  • Brand

    Hotel Chocolat

  • Date

    2024

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The Search for Growth: How H&M Transformed Their Business By Going Digital Native

The Search for Growth: How H&M Transformed Their Business By Going Digital Native

  • Agency

    Digitas, H&M

  • Client

    H&M Group

  • Brand

    H&M

  • Date

    2024

Non Members: £50
Members: £25

More Details

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Discover the secrets behind 2024’s IPA Effectiveness Award-winning strategies

Join us at next week’s IPA Effectiveness Conference where we’ll interrogate the authors behind some of the 2024 IPA Effectiveness Award-winning papers, including the Grand Prix just days after the...

  • Published

    2 October 2024

Blog

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Embrace curiosity and keep asking questions

True's Ellie Nicolaou explores the key lessons from last month's IPA Media Planning and Strategy Summit and gives her thoughts on what this could mean for the industry's future.

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Ellie Nicolaou

1st October 2024

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Legal & Public Affairs Update

Consumer law timetable for changes | ICC updates international advertising code | Green claims in fashion | Payment Practices

  • Published

    26 September 2024

Blog

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Returning to the origins of our craft

We must prioritise, simplify and double down on traditional, ‘proper’ communications planning, ensuring the right message is seen by the right people at the right time. A simple comms framework can...

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Clare Elder

20th September 2024

Blog

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Will Generative AI help tell causation from correlation?

Learning how best to combine technological capabilities, human judgement and rigorous econometric principles could open up new ways to understand and improve the impact of advertising investment.

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Paul Cuckoo

11th September 2024

Blog

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How to advertise our industry to young talent

IPA CPD Adviser Gwyn March is here to bust some common myths about adland to help you recruit the next generation of advertising superstars.

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Gwyn March

2nd September 2024

Blog

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AI in advertising has to transform the ways of our thinking and working

Neil Perkin, tutor of the new IPA course "Advanced Application of AI in Advertising" explores why unlocking the value of AI in advertising is about both optimisation and transformation.

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Neil Perkin

2nd September 2024

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King’s Speech Cements Foundations for Employment Law Reform

This is an update to the IPA guidance “All Change – Employment Law Reform Under the Labour Government” (Guidance) after the King’s Speech was delivered on 17 July 2024.

  • Published

    22 July 2024

Blog

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How agencies can win as a new world emerges

Takeouts from the 2024 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that agencies are uniquely placed to take a leadership role in a world where AI, sustainability and...

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Robin Bonn

9th July 2024

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Advanced Application of AI in Advertising Course

This in-person and virtual IPA course is for anyone who may have explored AI tools but desires a more strategic view.

  • Published

    5 July 2024

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IPA welcomes Labour Government to continue success of creative industries

The IPA looks forward to working with the relevant new ministers to support and promote the value of advertising as a core part of the creative industries.

  • Published

    5 July 2024

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2024 IPA Business Growth Conference explores Gen Z’s ways of working

How clients and agency leaders can best align their working practices with Gen Z for mutual benefit. This is one of the important areas we will be exploring at next week’s IPA Business Growth...

  • Published

    26 June 2024

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How to use AI to gain a competitive advantage

Artificial intelligence is an area of constant innovation, rapid change and experimentation. There is no doubt it will have a huge impact on our businesses. Join us at the IPA Business Growth...

  • Published

    11 June 2024

Blog

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What I learned from Advertising Week Europe

A vibrant convergence of industry leaders, innovators, and thinkers, the three-day Advertising Week Europe is a hub for sharing the latest trends, strategies, and insights shaping the future of...

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Lisa Morgan

6th June 2024

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UK Economic Snapshot May 2024

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    4 June 2024

Blog

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Worth its weight in gold (or platinum)

Georgina Bramall, Marketing Strategy Director at giffgaff, served as Chair of Judges for this year's IPA CPD Gold programme. Here, she outlines her key takeaways from the process.

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Georgina Bramall

3rd June 2024

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Get government support to AI upskill your business

The Department for Science, Innovation and Technology offers a pilot scheme to empower and upskill employees with AI training. The scheme aims to subsidise the cost of AI skills training for SMEs...

  • Published

    31 May 2024

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What does the general election mean for the economy and adland?

Join us at the IPA Business Growth Conference 2024 to hear from Faisal Islam about the state of the global economy and where growth may come from under a new government.

  • Published

    29 May 2024

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IPA outlines policy areas for a new government to focus on

Richard Lindsay, IPA Director of Legal & Public Affairs, outlines the key policy areas the IPA thinks an incoming government should be focusing on and how it should be supporting the ad industry.

  • Published

    29 May 2024

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SXSW 2024: Highlights and Key Findings

IPA Director of Media Affairs Nigel Gwilliam delivers his roundup of the key themes from SXSW 2024, what the future holds around AI, the connected ecosystem of things and biotechnology, and what...

  • Published

    8 May 2024

Blog

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How brands can create connections with events

What is it about events that makes them so influential? And how can they elevate a brand to build meaningful connections? Events and Activations Director at IMA-HOME, Lucy Tant, takes a look.

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Lucy Tant

25th April 2024

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Legal & Public Affairs Update

Online Advertising Action Plan | ASA Annual Report 2023 | ASA research into green claims in food ads | Green claims in the fashion industry | CMS Committee report on creative sector pay

  • Published

    24 April 2024

Blog

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Advertising: A career for diverse thinkers and wonderful misfits

Attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry. Now an Account Director at The Gate, Will looks back at the experience and explores how you can...

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Will Nevill

17th April 2024

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IPA AI checklist for agencies

We have also set out some points for you to consider, both for your agency’s internal purposes and to provide potential discussion points with clients.

  • Published

    2 April 2024

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Generative artificial intelligence in the workplace policy

This template is an example policy which sets out an agency’s expectations and standards regarding the use of generative artificial intelligence (“generative AI”), both for its own internal...

  • Published

    2 April 2024

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IPA AI checklist for agencies

In our various guidance notes for IPA members on the use of generative AI for advertising, we explain some of the potential pitfalls, give tips for agencies on using generative AI to help agencies...

  • Published

    2 April 2024