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News

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UK companies revise marketing budgets up to highest level in over two years

Every IPA Bellwether Report category sees upward revisions in Q3, with PR and Events leading and main media recording a nine-quarter high.

  • Published

    15 October 2026

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Making Sense: Louise Twycross-Lewis

PHD's Louise Twycross-Lewis on her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

  • Published

    7 October 2026

Blog

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Focus on... the North West

Celebrating talent in the North West and showcasing the work of local member agencies.

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Gemma Longfellow

30th September 2026

News

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IPA Excellence Diploma winners unveil persuasive provocations for future success of adland

'Polyphonic' and 'imperfect' brands hold the key to advertising’s future success alongside preventing advertising from destroying its own media ecosystems

  • Published

    23 September 2026

Blog

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The taming of the screw: Fixing brand coherence in a post-signal world

Andy Fraser explores why a brand's identity can no longer be held together by subjective human judgement alone – and therefore we must stop treating governance as a craft and start managing it with...

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Andy Fraser

23rd September 2026

Blog

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The angel in the marble

Alex Acosta explores why the brands that win make the Michelangelo bet: commissioning work that shouldn’t be possible and protecting it long enough to become inevitable. Meanwhile, the rest...

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Alex Acosta

23rd September 2026

Blog

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The selfish gift: How being selfish is the most selfless thing a brand can do

Bryan Hogg argues that in a brand landscape that is increasingly losing its meaning, brands should embrace the art of being selfish if they want to return to playing a crucial role in the shaping...

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Bryan Hogg

23rd September 2026

Blog

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The Blank Board Choice or the Efficiency Trap

Jack Stanley argues that the industry is at a moment in history where choice is being forced and that the brands that will define the next century will be those that recognise this and make the...

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Jack Stanley

23rd September 2026

Blog

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The Spectacle Trap: Escape now! Ideas have found their alibi

Julian Roberts argues that the advertising industry has stopped asking what brands believe and instead is asking where brands can appear - caught in the spectacle trap without realising that it is...

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Julian Roberts

23rd September 2026

Blog

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The Great Escape

Kally Boshnakova makes the case for imperfection and explains why the brands that embrace it will carry the future of brand building.

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Kally Boshnakova

23rd September 2026

Blog

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Hacks, headliners and the need for identities with depth

Tom Moloney explains what brands can learn from comedians to help them find a voice, deepen their identity, and set off on the path to becoming an enduring ‘Headliner’.

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Tom Moloney

23rd September 2026

Blog

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Letting go to grow: The case for the polyphonic brand

Sam Collenette argues why we should embrace a polyphonic approach to brand planning, moving beyond a single, monolithic brand voice to a coherent ecosystem that designs for multiple voices,...

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Sam Collenette

23rd September 2026

Blog

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Florence, then the Machine: Why brands should build like bands

Dan Holt explains why in a world of abundant media and AI-mediated choice, passive visibility decays quickly. Brands without coherent human evidence risk being flattened; brands that build like...

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Dan Holt

23rd September 2026

Blog

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From CVs to potential: What we learned reimagining early careers recruitment

How can employers identify potential rather than privilege when recruiting early-career talent? Laura Boyle, Head of Emerging Talent at Publicis Groupe UK, shares what they learned from moving...

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Laura Boyle

17th September 2026

Blog

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The value of shared moments in a fragmented media world

Farhann Cachra, Commercial Strategy Director, Global, explores how, despite increasingly fragmented and personalised media consumption, audiences continue to seek shared experiences, trusted media...

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Farhann Cachra

17th September 2026

News

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Is AI rewriting the rules of advertising effectiveness?

At October's IPA Effectiveness Conference, we are bringing together leaders from across the industry to unpack what the rise of LLMs and zero-click search means for how your brand is discovered and...

  • Published

    15 September 2026

Blog

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What can Brazil and the UK learn about effectiveness from each other?

Felipe Moulin explores what marketers in both countries have in common and what they could learn from each other about how to make the most effective work.

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Felipe Moulin

9th September 2026

News

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IPA DG Paul Bainsfair asks what kind of industry we want to build with AI

The latest edition of the IPA AI Magazine moves the conversation beyond experimentation and efficiency gains to explore the bigger strategic challenges and opportunities that AI presents for the...

  • Published

    3 September 2026

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Making Sense: The Commercial Media Landscape (Eighth Edition)

Based on IPA TouchPoints data, Making Sense explores the changing media landscape, audience...

By Simon Frazier

Non Members: Free

Members: Free

Details

Blog

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To be effective, earn your attention – don't just buy it

Most conversations about attention focus on which platforms and environments deliver the most consumer viewing time. But, warns Ellie Reeves, Effectiveness Manager of outdoor specialists Talon,...

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Ellie Reeves

18th August 2026

Blog

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Showcasing creativity in the South West and Wales

A collection of case studies, showcasing the outstanding work from IPA members in the South West and Wales.

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Sam Smith

12th August 2026

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The 2026 Christmas Consumer

The 2026 Christmas Consumer provides a detailed picture of how UK consumers are planning for the...

Non Members: £150.00

Members: Free

Details

Blog

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Act now to bridge the value gap

Takeouts from the 2026 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that to prosper through the disruption of AI, agencies must get serious about demonstrating the value they...

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Robin Bonn

23rd July 2026

News

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Helen Bowyer named as new IPA Director of Legal

Helen takes on leadership of the IPA Legal team from 1 August following the retirement of IPA Legal and Public Affairs Director, Richard Lindsay.

  • Published

    20 July 2026

News

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UK companies revise marketing budgets up despite tough economic conditions

UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, despite economic and inflationary headwinds remaining at large.

  • Published

    16 July 2026

Blog

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If we don't upskill, the AI skills gap could cost adland £15bn a year

Paula Cunnington, Chief Talent Officer at Publicis Groupe UK, explains why we all have a responsibility to help young people build the skills and confidence they will need for the future.

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Paula Cunnington

9th July 2026

Document Page

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Bridging the gap: Redefining the value of agencies

New IPA and Tracksuit research reveals why agencies remain central to commercial success and where the biggest opportunities exist to redefine and strengthen their value for clients.

  • Published

    8 July 2026

News

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New IPA/Tracksuit report reveals what clients want from their agencies

New research from the IPA, produced in collaboration with Tracksuit, reveals an opportunity to add more value by delivering more of the strategic thinking clients value highly.

  • Published

    8 July 2026

News

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Concern about social media misinformation fails to curb use among young Brits

New 2026 IPA TouchPoints data reveals that despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2.5 hours per...

  • Published

    1 July 2026

News

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IPA appoints Richard Casofsky as Director of Public Affairs

Casofsky brings over 20 years’ experience as a senior government relations and corporate affairs leader.

  • Published

    30 June 2026

News

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What does the agency of the future look like?

Join us at the IPA Business Growth Conference and be the first to hear exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to ensure that they...

  • Published

    23 June 2026

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Making Sense: Tessa LeGassick

Tessa LeGassick joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

  • Published

    10 June 2026