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News

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Discover the new drivers of agency growth

Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, you'll leave the IPA Business Growth Conference with the insight, evidence and...

  • Published

    9 June 2026

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Legal & Public Affairs Update June 2026

New Tobacco and Vapes advertising restrictions coming in 2027 | Late Payments – new bill set to tackle late payments and lengthy payment terms | ICO’s advice on online advertising and consent |...

  • Published

    4 June 2026

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New edition of IPAi Forum highlights need-to-know AI headlines

Redefining agency value in the AI era: The evolution in briefs, search, capabilities, operating models and the human judgement behind effective work

  • Published

    2 June 2026

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UK Economic Snapshot May 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    1 June 2026

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Making Sense: Sam Knowles

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

  • Published

    27 May 2026

News

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Unlock new drivers of growth at the IPA Business Growth Conference 2026

An opportunity to step away from the day-to-day and focus on the bigger question facing every agency leader right now: how do you build an agency that can grow stronger, smarter and more valuable...

  • Published

    26 May 2026

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Go Big or Go Home

Go Big or Go Home by Les Binet and Will Davis challenges the marketing industry’s growing...

By Les Binet, Will Davis

Non Members: Free

Members: Free

Details

Blog

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Unlock effectiveness across the customer journey

Audiences are fragmenting across low-attention environments and planners need better frameworks to cut through and connect the customer journey. Mark Cross and Ian Gibbs of industry group JICMAIL...

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Mark Cross & Ian Gibbs

21st May 2026

Blog

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Marketing's involution and the new economic value of difference

As competitive advantage becomes easier to replicate, the most important job of marketing will be defending the value of difference itself.

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Will Hodge

21st May 2026

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IPA announces 2026 IPA Beacon List celebrating next generation agencies

Recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth.

  • Published

    21 May 2026

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IPA Director of Legal and Public Affairs, Richard Lindsay, to retire

Since his arrival in 2010, Richard has been an instrumental advisor, ambassador and spokesperson for the IPA, its agency members and the wider agency community on all areas of legal and public...

  • Published

    14 May 2026

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2025 IPA Annual Review reflects on industry change, AI adoption and talent investment

The 2025 IPA Annual Review reveals an industry navigating increasing commercial pressure by balancing tighter budgets with a growing demand for strategic impact, while continuing to leverage...

  • Published

    12 May 2026

Blog

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Free AI training - the good, the useful and the reality

In a landscape where AI skills are becoming essential, Entry Level Talent and Apprenticeship Adviser Gwyn March rounds up the best free (and nearly free) training options available to help agencies...

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Gwyn March

12th May 2026

Blog

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From foundation to future: How the IPA certificate shaped my career

Caroline Manning, Chief Design Officer (Media Planning) at Initiative, looks back on the role the IPA Foundation Certificate played in giving her lasting confidence, perspective and strategic...

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Caroline Manning

5th May 2026

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UK Economic Snapshot April 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    4 May 2026

Blog

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Understanding podcasting in its commercial era

Neil Cowling, Founder of Fresh Air, explains how podcasting has evolved from a niche, passion led format into a sophisticated, high performing advertising medium, combining trusted human connection...

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Neil Cowling

30th April 2026

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Five agencies join IPA membership

Ace of Hearts, Jack Ryan Media, Piqniq, PMG and Vega Comms were elected into IPA membership at its quarterly Council meeting on Wednesday, 29 April.

  • Published

    30 April 2026

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IPA Pre-Bid Template

The IPA Pre-Bid Template is designed to help members capture and organise a SoW and other requirements for a production, prior to the commencement of a project, to assist in agreeing the...

  • Published

    22 April 2026

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Strategic Development Plan

The Strategic Development Plan helps agencies ensure they link business objectives to CPD and L&D activity in a structured, measurable way.

  • Published

    20 April 2026

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UK marketing budgets revised up to highest level in nearly two years

Despite wider geopolitical turmoil, the Q1 2026 IPA Bellwether Report saw a net balance of +7.3% of respondents revised their total marketing spend upwards in Q1.

  • Published

    16 April 2026

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How the IPA Foundation Certificate shaped careers

The IPA Foundation Certificate is designed to build strong foundations for a career in advertising but its real impact is best understood through the people who’ve taken it.

  • Published

    6 April 2026

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UK Economic Snapshot March 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    6 April 2026

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Join us in reaffirming adland’s commitment to inclusivity and positive representation

The IPA Talent & Diversity Conference returns on Tuesday, 28 April, for constructive dialogue, expert thought leadership and best practice around key talent issues.

  • Published

    31 March 2026

Blog

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Why counting steps doesn’t tell you if someone is healthy…

MG OMD's Emma Scoular explores the long‑standing problem of linking behaviour to outcomes in the public sector, and why that gap remains stubbornly wide, and may be inherently unbridgeable.

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Emma Scoular

31st March 2026

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IPA names Marcos Angelides as Commercial Leadership Group Chair

The Commercial Leadership Group is a key part of the IPA Commercial Pillar, which seeks to help agencies drive profitable and sustainable growth in the long-term.

  • Published

    25 March 2026

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IPAi Forum curates selection of AI tools powering industry transformation

The April issue, 'Turning AI enthusiasm into effective, governed practice', looks past the chat about Agentic AI and gets into the detail of how agencies are using it.

  • Published

    24 March 2026

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IPA responds to Government report on Copyright and Artificial Intelligence

The IPA has today, 20 March, responded to the Government’s report on Copyright and Artificial Intelligence, following its consultation early last year.

  • Published

    20 March 2026

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IPA names Technical and Industry judging panels for 2026 Effectiveness Awards

Convenor of Judges, Charlie Ebdy and Deputy Convenor Lilli English, will preside over the judging process, while Jane Christian will Chair the Technical Judging Panel, as they analyse the Awards...

  • Published

    19 March 2026

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Government report on Copyright and Artificial Intelligence

Having closed its consultation on Copyright and AI early last year, the government has finally published a report of its findings together with an impact assessment. This note considers the report...

  • Published

    19 March 2026

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House of Lords report on AI, Copyright and the Creative Industries

On 6 March, the House of Lords Communications and Digital Committee published a report on AI, Copyright and the Creative Industries, following the Government’s consultation early last year (to...

  • Published

    19 March 2026

Blog

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The insight gap nobody talks about

True’s Ellie Nicolaou captures the spirit of the IPA Insight Summit 2026 as a place where note‑taking can’t keep up with the ideas. Her reflections reveal an event that challenges assumptions and...

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Ellie Nicolaou

18th March 2026

Blog

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The future of marketing’s gold dust

Laurence Green, Director of Effectiveness at the IPA, explores how, in an industry obsessed with novelty, marketers often overlook their most valuable asset. But evidence suggests the real gold...

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Laurence Green

17th March 2026