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Results 151

News

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IPA Agency Census 2025 shows workforce declines while diversity improves

The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.

  • Published

    11 February 2026

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The Making Sense Podcast: Zehra Chatoo

How AI can transform marketing without losing the human touch and what true inclusivity looks like in brand storytelling.

  • Published

    11 February 2026

Blog

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Gripping the tentacles of brand trust

Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...

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Rachel D’Cunha

11th February 2026

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IPA Agency Census 2025

The definitive survey of employment trends in media, advertising and marketing communication...

Non Members: £25.00

Members: Free

Details

News

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IPA welcomes guide for the responsible use of generative AI in advertising

The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.

  • Published

    5 February 2026

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Best Practice Guide for the responsible use of generative AI in advertising 2026

Harnessing GenAI’s creative and operational potential whilst upholding ethical standards.

  • Published

    4 February 2026

Document Page

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EU Digital Omnibus

In November last year, the European Commission published its Digital Omnibus, intended to simplify the regulation of AI, cybersecurity and personal data and reduce red tape for businesses in the...

  • Published

    3 February 2026

Blog

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Gen Z Unfiltered: After the reflection – what changes when trust replaces training

True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...

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Ellie Nicolaou

29th January 2026

News

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Trust-building advertising delivers stronger business growth

New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.

  • Published

    27 January 2026

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IPAi Forum

Helping IPA member agencies navigate the fast-moving world of Generative AI and practical AI deployment. Issue 1: AI as a creative collaborator - From hype to hands-on.

  • Published

    22 January 2026

News

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IPAi Forum to help agencies navigate the fast-moving world of Generative AI

IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.

  • Published

    22 January 2026

News

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UK marketing budgets hold firm during turbulent final quarter

Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.

  • Published

    15 January 2026

Blog

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Creativity remains our greatest advantage

IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...

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Karen Martin

8th January 2026

Blog

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How to turn a tougher advertising climate to your advantage

One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.

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Charlie Ebdy

8th January 2026

Document Page

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UK Economic Snapshot December 2025

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    5 January 2026

Document Page

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IPA activity calendar Q1 2026

Discover all the key IPA initiatives, events, courses, and qualifications happening in early 2026 with the IPA Activity Calendar Q1, your essential guide to staying informed and ahead in the industry.

  • Published

    19 December 2025

Blog

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Gen Z Unfiltered: Three, six months, and a year in – a real reflection of 2025

True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.

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Ellie Nicolaou

11th December 2025

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The Making Sense Podcast: Sarah Gale

Global's Sarah Gale joins the Making Sense Podcast to explore the power of insight and data and why AI can't replace human thought.

  • Published

    10 December 2025

Blog

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The turbulence test of 2025 and how advertising stayed airborne

IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?

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Paul Bainsfair

8th December 2025

Video

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A bloody mess: A live AI film experiment

A live film experiment from Made by Humans, where humans and machines collide in real-time to create something extraordinary. Part education, part performance and entirely chaotic (in the best way).

  • Published

    2 December 2025

Blog

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Risk, collaboration and creativity at the IPA Sustainability Summit 2025

Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...

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Carly Stone

1st December 2025

News

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IPA and ISBA release updated version of their Creative Services Framework Agreement

The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.

  • Published

    27 November 2025

Blog

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Talent development in the advertising industry: Are you doing it right for Gen Z?

Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...

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James Ellis

27th November 2025

News

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Rory Sutherland: Marketing and advertising have failed to market themselves

In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...

  • Published

    26 November 2025

Document Page

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IPA/ISBA Creative Services Framework Agreement 2025

The IPA and ISBA have been working together on this new version of the CSFA, with law firm, Lewis Silkin, in the hope that it will help their respective members think carefully about their new...

  • Published

    24 November 2025

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New Business Diaries: Pedro Martins and Tobi Asare

Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far.

  • Published

    19 November 2025

News

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Advertising Unlocked gives over 1,500 teenagers their first taste of adland

Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...

  • Published

    12 November 2025

Blog

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AI discovery drives confidence and spend

Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.

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Duncan Nichols

12th November 2025

Document Page

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Getty Images AI copyright claim

On 4 November 2025, the UK High Court handed down its much-anticipated judgment in Getty Images v Stability AI, arguably the most important AI legal decision to date. Getty, a stock photo licensing...

  • Published

    12 November 2025

News

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Bellwether Report reveals back-to-back upward revisions to marketing budgets

UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.

  • Published

    16 October 2025

Blog

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How fragmented media can work as a cohesive and effective whole

Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...

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Mark Hatwell

7th October 2025

Blog

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TouchPoints reveals the power of habit in a shifting media landscape

Amid the noise and novelty of media change, TouchPoints reminds us that consumer habits remain remarkably resilient. In this article, Lucy Baumgartner, Effectiveness Director at Talon, explores how...

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Lucy Baumgartner

7th October 2025