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Strategic Development Plan

The Strategic Development Plan helps agencies ensure they link business objectives to CPD and L&D activity in a structured, measurable way.

  • Published

    20 April 2026

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UK marketing budgets revised up to highest level in nearly two years

Despite wider geopolitical turmoil, the Q1 2026 IPA Bellwether Report saw a net balance of +7.3% of respondents revised their total marketing spend upwards in Q1.

  • Published

    16 April 2026

Blog

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Why counting steps doesn’t tell you if someone is healthy…

MG OMD's Emma Scoular explores the long‑standing problem of linking behaviour to outcomes in the public sector, and why that gap remains stubbornly wide, and may be inherently unbridgeable.

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Emma Scoular

31st March 2026

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Join us in reaffirming adland’s commitment to inclusivity and positive representation

The IPA Talent & Diversity Conference returns on Tuesday, 28 April, for constructive dialogue, expert thought leadership and best practice around key talent issues.

  • Published

    31 March 2026

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IPA names Marcos Angelides as Commercial Leadership Group Chair

The Commercial Leadership Group is a key part of the IPA Commercial Pillar, which seeks to help agencies drive profitable and sustainable growth in the long-term.

  • Published

    25 March 2026

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IPAi Forum curates selection of AI tools powering industry transformation

The April issue, 'Turning AI enthusiasm into effective, governed practice', looks past the chat about Agentic AI and gets into the detail of how agencies are using it.

  • Published

    24 March 2026

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IPA responds to Government report on Copyright and Artificial Intelligence

The IPA has today, 20 March, responded to the Government’s report on Copyright and Artificial Intelligence, following its consultation early last year.

  • Published

    20 March 2026

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IPA names Technical and Industry judging panels for 2026 Effectiveness Awards

Convenor of Judges, Charlie Ebdy and Deputy Convenor Lilli English, will preside over the judging process, while Jane Christian will Chair the Technical Judging Panel, as they analyse the Awards...

  • Published

    19 March 2026

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Government report on Copyright and Artificial Intelligence

Having closed its consultation on Copyright and AI early last year, the government has finally published a report of its findings together with an impact assessment. This note considers the report...

  • Published

    19 March 2026

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House of Lords report on AI, Copyright and the Creative Industries

On 6 March, the House of Lords Communications and Digital Committee published a report on AI, Copyright and the Creative Industries, following the Government’s consultation early last year (to...

  • Published

    19 March 2026

Blog

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The insight gap nobody talks about

True’s Ellie Nicolaou captures the spirit of the IPA Insight Summit 2026 as a place where note‑taking can’t keep up with the ideas. Her reflections reveal an event that challenges assumptions and...

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Ellie Nicolaou

18th March 2026

Blog

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The future of marketing’s gold dust

Laurence Green, Director of Effectiveness at the IPA, explores how, in an industry obsessed with novelty, marketers often overlook their most valuable asset. But evidence suggests the real gold...

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Laurence Green

17th March 2026

Blog

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The pros and cons of recent changes to the Growth and Skills Levy

Entry Level Talent and Apprenticeship Adviser Gwyn March explores the pros and cons of recent changes to the Growth and Skills Levy. This article unpacks what the reforms could mean for employers,...

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Gwyn March

14th March 2026

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Glossary of AI terms

AI terms, untangled: straightforward, jargon‑free explanations to help you stay confident and informed in a fast‑moving world.

  • Published

    12 March 2026

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New IPA Pricing Playbook to help agencies navigate a rapidly evolving market

The Pricing Playbook provides agencies with practical tools, real-world examples and actionable advice to better align their pricing strategies with the rapidly evolving market

  • Published

    12 March 2026

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The Making Sense Podcast: Rich Kirk

How to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.

  • Published

    11 March 2026

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The IPA Pricing Playbook

A comprehensive, practical guide to effective pricing for agencies and clients operating in...

By Jason Cobbold, Will Engert

Non Members: £25.00

Members: Free

Details

Blog

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Ten top tips for running your most successful work experience programme ever

From making sure you have clear objectives, to helping them help the agency, IPA CPD Adviser Gwyn March explains her top tips for getting the most from an agency internship programme.

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Gwyn March

4th March 2026

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The Making Sense Podcast: Caroline Manning

How to find coherence in a fragmented media world and emerging tools like AI can be used to supercharge, rather than replace, human thinking.

  • Published

    25 February 2026

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IPA Agency Census 2025 shows workforce declines while diversity improves

The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.

  • Published

    11 February 2026

Blog

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Gripping the tentacles of brand trust

Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...

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Rachel D’Cunha

11th February 2026

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The Making Sense Podcast: Zehra Chatoo

How AI can transform marketing without losing the human touch and what true inclusivity looks like in brand storytelling.

  • Published

    11 February 2026

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IPA Agency Census 2025

The definitive survey of employment trends in media, advertising and marketing communication...

Non Members: £25.00

Members: Free

Details

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IPA welcomes guide for the responsible use of generative AI in advertising

The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.

  • Published

    5 February 2026

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Best Practice Guide for the responsible use of generative AI in advertising 2026

Harnessing GenAI’s creative and operational potential whilst upholding ethical standards.

  • Published

    4 February 2026

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EU Digital Omnibus

In November last year, the European Commission published its Digital Omnibus, intended to simplify the regulation of AI, cybersecurity and personal data and reduce red tape for businesses in the...

  • Published

    3 February 2026

Blog

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Gen Z Unfiltered: After the reflection – what changes when trust replaces training

True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...

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Ellie Nicolaou

29th January 2026

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Trust-building advertising delivers stronger business growth

New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.

  • Published

    27 January 2026

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IPAi Forum to help agencies navigate the fast-moving world of Generative AI

IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.

  • Published

    22 January 2026

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IPAi Forum

Helping IPA member agencies navigate the fast-moving world of Generative AI and practical AI deployment. Issue 1: AI as a creative collaborator - From hype to hands-on.

  • Published

    22 January 2026

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UK marketing budgets hold firm during turbulent final quarter

Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.

  • Published

    15 January 2026

Blog

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How to turn a tougher advertising climate to your advantage

One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.

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Charlie Ebdy

8th January 2026