Helping IPA member agencies navigate the fast-moving world of Generative AI
Here to help our members with their questions about advertising or employment law.
Download our free material
Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Stay ahead of the curve with the latest IPA initiatives, events, courses and qualifications.
Join industry experts for a half-day conference exploring talent, inclusion and representation and how we can do better.
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising
Filters
Date Relevance
Blogs Case studies Documents News Page Publications Videos
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity EffWorks Insight & Research Learning & CPD Legal & Regulatory Media Membership People First Planning and Strategy Talent
Client Services Creative Creative Services Digital Finance HR Media New Business Planning and Strategy Production
Results 151
News
The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.
Published
11 February 2026
Page
How AI can transform marketing without losing the human touch and what true inclusivity looks like in brand storytelling.
Blog
Trust is highly correlated with business growth, but it is a complex, multi-dimensional measure, says Rachel D’Cunha, Strategy Partner at Wavemaker. The right media choices can have a...
Rachel D’Cunha
11th February 2026
The definitive survey of employment trends in media, advertising and marketing communication...
Non Members: £25.00
Members: Free
Details
The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.
5 February 2026
Harnessing GenAI’s creative and operational potential whilst upholding ethical standards.
4 February 2026
Document Page
In November last year, the European Commission published its Digital Omnibus, intended to simplify the regulation of AI, cybersecurity and personal data and reduce red tape for businesses in the...
3 February 2026
True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...
Ellie Nicolaou
29th January 2026
New IPA Effectiveness Databank analysis shows that 93% of for-profit advertising campaigns that report very large increases in brand trust also report at least one very large business effect.
27 January 2026
Helping IPA member agencies navigate the fast-moving world of Generative AI and practical AI deployment. Issue 1: AI as a creative collaborator - From hype to hands-on.
22 January 2026
IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid.
Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.
15 January 2026
IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...
Karen Martin
8th January 2026
One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.
Charlie Ebdy
Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.
5 January 2026
Discover all the key IPA initiatives, events, courses, and qualifications happening in early 2026 with the IPA Activity Calendar Q1, your essential guide to staying informed and ahead in the industry.
19 December 2025
True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.
11th December 2025
Global's Sarah Gale joins the Making Sense Podcast to explore the power of insight and data and why AI can't replace human thought.
10 December 2025
IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?
Paul Bainsfair
8th December 2025
Video
A live film experiment from Made by Humans, where humans and machines collide in real-time to create something extraordinary. Part education, part performance and entirely chaotic (in the best way).
2 December 2025
Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...
Carly Stone
1st December 2025
The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.
27 November 2025
Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...
James Ellis
27th November 2025
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
26 November 2025
The IPA and ISBA have been working together on this new version of the CSFA, with law firm, Lewis Silkin, in the hope that it will help their respective members think carefully about their new...
24 November 2025
Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far.
19 November 2025
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...
12 November 2025
Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.
Duncan Nichols
12th November 2025
On 4 November 2025, the UK High Court handed down its much-anticipated judgment in Getty Images v Stability AI, arguably the most important AI legal decision to date. Getty, a stock photo licensing...
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.
16 October 2025
Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...
Mark Hatwell
7th October 2025
Amid the noise and novelty of media change, TouchPoints reminds us that consumer habits remain remarkably resilient. In this article, Lucy Baumgartner, Effectiveness Director at Talon, explores how...
Lucy Baumgartner