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Blog

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To be effective, earn your attention – don't just buy it

Most conversations about attention focus on which platforms and environments deliver the most consumer viewing time. But, warns Ellie Reeves, Effectiveness Manager of outdoor specialists Talon,...

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Ellie Reeves

18th August 2026

Blog

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Showcasing creativity in the South West and Wales

A collection of case studies, showcasing the outstanding work from IPA members in the South West and Wales.

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Sam Smith

12th August 2026

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The 2026 Christmas Consumer

The 2026 Christmas Consumer provides a detailed picture of how UK consumers are planning for the...

Non Members: £150.00

Members: Free

Details

Blog

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Act now to bridge the value gap

Takeouts from the 2026 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that to prosper through the disruption of AI, agencies must get serious about demonstrating the value they...

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Robin Bonn

23rd July 2026

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Helen Bowyer named as new IPA Director of Legal

Helen takes on leadership of the IPA Legal team from 1 August following the retirement of IPA Legal and Public Affairs Director, Richard Lindsay.

  • Published

    20 July 2026

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UK companies revise marketing budgets up despite tough economic conditions

UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, despite economic and inflationary headwinds remaining at large.

  • Published

    16 July 2026

Blog

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If we don't upskill, the AI skills gap could cost adland £15bn a year

Paula Cunnington, Chief Talent Officer at Publicis Groupe UK, explains why we all have a responsibility to help young people build the skills and confidence they will need for the future.

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Paula Cunnington

9th July 2026

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Bridging the gap: Redefining the value of agencies

New IPA and Tracksuit research reveals why agencies remain central to commercial success and where the biggest opportunities exist to redefine and strengthen their value for clients.

  • Published

    8 July 2026

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New IPA/Tracksuit report reveals what clients want from their agencies

New research from the IPA, produced in collaboration with Tracksuit, reveals an opportunity to add more value by delivering more of the strategic thinking clients value highly.

  • Published

    8 July 2026

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Concern about social media misinformation fails to curb use among young Brits

New 2026 IPA TouchPoints data reveals that despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2.5 hours per...

  • Published

    1 July 2026

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IPA appoints Richard Casofsky as Director of Public Affairs

Casofsky brings over 20 years’ experience as a senior government relations and corporate affairs leader.

  • Published

    30 June 2026

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What does the agency of the future look like?

Join us at the IPA Business Growth Conference and be the first to hear exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to ensure that they...

  • Published

    23 June 2026

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Making Sense: Tessa LeGassick

Tessa LeGassick joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

  • Published

    10 June 2026

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New ways for agencies to grow, compete and create value

Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, you'll leave the IPA Business Growth Conference with the insight, evidence and...

  • Published

    9 June 2026

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Legal & Public Affairs Update June 2026

New Tobacco and Vapes advertising restrictions coming in 2027 | Late Payments – new bill set to tackle late payments and lengthy payment terms | ICO’s advice on online advertising and consent |...

  • Published

    4 June 2026

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New edition of IPAi Forum highlights need-to-know AI headlines

Redefining agency value in the AI era: The evolution in briefs, search, capabilities, operating models and the human judgement behind effective work

  • Published

    2 June 2026

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UK Economic Snapshot May 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    1 June 2026

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Making Sense: Sam Knowles

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

  • Published

    27 May 2026

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Unlock new drivers of growth at the IPA Business Growth Conference 2026

An opportunity to step away from the day-to-day and focus on the bigger question facing every agency leader right now: how do you build an agency that can grow stronger, smarter and more valuable...

  • Published

    26 May 2026

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Go Big or Go Home

Go Big or Go Home by Les Binet and Will Davis challenges the marketing industry’s growing...

By Les Binet, Will Davis

Non Members: Free

Members: Free

Details

Blog

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Unlock effectiveness across the customer journey

Audiences are fragmenting across low-attention environments and planners need better frameworks to cut through and connect the customer journey. Mark Cross and Ian Gibbs of industry group JICMAIL...

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Mark Cross & Ian Gibbs

21st May 2026

Blog

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Marketing's involution and the new economic value of difference

As competitive advantage becomes easier to replicate, the most important job of marketing will be defending the value of difference itself.

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Will Hodge

21st May 2026

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IPA announces 2026 IPA Beacon List celebrating next generation agencies

Recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth.

  • Published

    21 May 2026

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IPA Director of Legal and Public Affairs, Richard Lindsay, to retire

Since his arrival in 2010, Richard has been an instrumental advisor, ambassador and spokesperson for the IPA, its agency members and the wider agency community on all areas of legal and public...

  • Published

    14 May 2026

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2025 IPA Annual Review reflects on industry change, AI adoption and talent investment

The 2025 IPA Annual Review reveals an industry navigating increasing commercial pressure by balancing tighter budgets with a growing demand for strategic impact, while continuing to leverage...

  • Published

    12 May 2026

Blog

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Free AI training - the good, the useful and the reality

In a landscape where AI skills are becoming essential, Entry Level Talent and Apprenticeship Adviser Gwyn March rounds up the best free (and nearly free) training options available to help agencies...

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Gwyn March

12th May 2026

Blog

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From foundation to future: How the IPA certificate shaped my career

Caroline Manning, Chief Design Officer (Media Planning) at Initiative, looks back on the role the IPA Foundation Certificate played in giving her lasting confidence, perspective and strategic...

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Caroline Manning

5th May 2026

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UK Economic Snapshot April 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    4 May 2026

Blog

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Understanding podcasting in its commercial era

Neil Cowling, Founder of Fresh Air, explains how podcasting has evolved from a niche, passion led format into a sophisticated, high performing advertising medium, combining trusted human connection...

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Neil Cowling

30th April 2026

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Five agencies join IPA membership

Ace of Hearts, Jack Ryan Media, Piqniq, PMG and Vega Comms were elected into IPA membership at its quarterly Council meeting on Wednesday, 29 April.

  • Published

    30 April 2026

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IPA Pre-Bid Template

The IPA Pre-Bid Template is designed to help members capture and organise a SoW and other requirements for a production, prior to the commencement of a project, to assist in agreeing the...

  • Published

    22 April 2026

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Strategic Development Plan

The Strategic Development Plan helps agencies ensure they link business objectives to CPD and L&D activity in a structured, measurable way.

  • Published

    20 April 2026