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Results 131

Video

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A bloody mess: A live AI film experiment

A live film experiment from Made by Humans, where humans and machines collide in real-time to create something extraordinary. Part education, part performance and entirely chaotic (in the best way).

  • Published

    2 December 2025

Blog

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Risk, collaboration and creativity at the IPA Sustainability Summit 2025

Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...

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Carly Stone

1st December 2025

Blog

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Talent development in the advertising industry: Are you doing it right for Gen Z?

Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...

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James Ellis

27th November 2025

News

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IPA and ISBA release updated version of their Creative Services Framework Agreement

The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.

  • Published

    27 November 2025

News

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Rory Sutherland: Marketing and advertising have failed to market themselves

In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...

  • Published

    26 November 2025

Page

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New Business Diaries: Pedro Martins and Tobi Asare

Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far.

  • Published

    19 November 2025

Blog

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AI discovery drives confidence and spend

Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.

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Duncan Nichols

12th November 2025

News

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Advertising Unlocked gives over 1,500 teenagers their first taste of adland

Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...

  • Published

    12 November 2025

News

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Bellwether Report reveals back-to-back upward revisions to marketing budgets

UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.

  • Published

    16 October 2025

Blog

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How fragmented media can work as a cohesive and effective whole

Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...

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Mark Hatwell

7th October 2025

Blog

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TouchPoints reveals the power of habit in a shifting media landscape

Amid the noise and novelty of media change, TouchPoints reminds us that consumer habits remain remarkably resilient. In this article, Lucy Baumgartner, Effectiveness Director at Talon, explores how...

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Lucy Baumgartner

7th October 2025

News

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Discover how to commission content that convinces, captivates and converts

ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.

  • Published

    1 October 2025

Blog

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Trends, truth and what Gen Z really thinks

From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.

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Ellie Nicolaou

30th September 2025

Blog

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What do you believe is the future of our industry?

Tom Darlington, Head of Consumer Insight, Hearts and Science International, reflects on his time taking the IPA Excellence Diploma in Brands, and explains why the qualification is the ultimate...

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Tom Darlington

29th September 2025

Video

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Fuelling creativity and leading with imagination

Recording of a special Stepping into the Spotlight session, exploring how to unlock everyday creativity and lead with imagination. With Leila Siddiqi, Director of D&I at the IPA; Gabriela Lungu,...

  • Published

    24 September 2025

News

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Glean cutting-edge insights to boost your marketing effectiveness

For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...

  • Published

    17 September 2025

Blog

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Back to the future?

IPA Effectiveness Director Laurence Green analyses why some advertisers are returning to ideas developed in a less fragmented media culture.

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Laurence Green

11th September 2025

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TouchPoints Making Sense (Seventh Edition)

This seventh edition of "Making Sense: The Commercial Media Landscape" presents a detailed...

By Simon Frazier

Non Members: Free

Members: Free

Details

Blog

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We are in a new paradigm for advertising choices. Do they work?

Omnicom Media Group UK’s Charlie Ebdy explores how the advertising industry’s shift toward digital media has outpaced its ability to prove effectiveness.

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Charlie Ebdy

14th August 2025

Blog

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How do you scale a brand and make it profitable?

Leanne Tomasevic, UK and US Head of Insights at Tracksuit, responds to audience questions sparked by our post-Cannes IPA session, "Born this (brand building) way", diving deeper into the value of...

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Leanne Tomasevic

13th August 2025

News

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UK marketing budgets bounce back in Q2, reversing previous decline

Following a reduction in marketing budgets for the first time in four years in the opening quarter, the Q2 2025 IPA Bellwether Report revealed a robust rebound in advertising spending.

  • Published

    17 July 2025

News

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New IPA/FT global study reveals trust is the second most powerful business driver

The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...

  • Published

    10 July 2025

Blog

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TouchPoints Launch 2025: Beyond the scroll

True’s Ellie Nicolaou shares her take on the IPA TouchPoints launch, where the spotlight was firmly on a unique, customer-centric, annual cross-media dataset – connecting with Gen Z on a...

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Ellie Nicolaou

4th July 2025

News

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“The Price Isn’t Right”: New IPA report urges agencies to rethink commercial models

Agencies must ensure that the prices they charge accurately reflect the value they deliver, according to a new IPA report, ‘The Price Isn’t Right’.

  • Published

    2 July 2025

News

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IPA TouchPoints supercharges consumer insight tool with AI-powered qualitative analysis

IPA TouchPoints has unveiled a major upgrade to its DayLite by TouchPoints tool, introducing powerful new AI capabilities to enhance the analysis of qualitative data.

  • Published

    25 June 2025

News

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IPA welcomes Government Industrial Strategy and Creative Industries Plan

IPA Director of Legal & Public Affairs Richard Lindsay welcomed the Government's Industrial Strategy and the Creative Industries Sector Plan, which recognise the importance of the advertising...

  • Published

    24 June 2025

Blog

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Creativity doesn't come easily, and that's why it's so precious

IPA Chair for Scotland, Jim Kelly, celebrates the incredible creativity at Scottish agencies and explains why it is something that we should all cherish and champion.

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Jim Kelly

19th June 2025

News

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Learn from the people who are building the future, not just talking about it

A morning full of ideas, provocations and practical tools to help your agency get its swagger back, setting you up to thrive and prosper in the long-term.

  • Published

    17 June 2025

News

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Discover the commercial power of creative thinking

The half-day hybrid conference will explore how creativity and commerce intersect, and how agencies can take advantage of the immense power of creative thinking to fuel business growth.

  • Published

    3 June 2025

Blog

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Building a comms strategy that thrives amid a rapidly changing media environment

Paula Torres Moneu, Senior Strategist at Golley Slater, explores how external drivers of change in the media landscape have influenced the development and implementation of communications plans.

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Paula Torres Moneu

27th May 2025

Document Page

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Excellence Diploma in Brands: Syllabus and Faculty

Dubbed the ”MBA of Brands”, the Diploma matches 20 brand leaders of tomorrow with world-class thinkers and cutting-edge makers face-to-face sessions, reading, debate, imaginative coursework and a...

  • Published

    22 May 2025

News

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Drummond Central’s Nichola Elgie appointed as IPA City Head for Newcastle

As City Head, Nichola will serve as a figurehead and voice for the industry in Newcastle & the North East, championing the outstanding talent in the advertising community and driving collaboration,...

  • Published

    22 May 2025