Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Agents of change: The expert view

Industry perspectives on the path to sustainable advertising. This report is the result of...

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Q3 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

Non Members: £140.00

Members: £99.00

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Making effectiveness work

This report helps steer marketers through the effectiveness thicket, giving practical advice on...

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Members: Free

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Building an effectiveness culture in agencies

Having a dedicated approach to marketing effectiveness in the form of a roadmap improves an...

By Nick Milne

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Emotions during 'Twixmas'

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

Non Members: £50.00

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Audience Profile: Pet Owners

From emphasising environmental issues to engaging with the latest tech, who are pet owners?

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TouchPoints Making Sense (Sixth Edition)

This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...

By Simon Frazier

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Members: Free

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The 2024 Christmas Consumer

A look into the shopping habits, lifestyle plans and core emotions of British consumers across...

Non Members: £150.00

Members: Free

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Q2 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

Non Members: £140.00

Members: £99.00

Details

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Humour in advertising

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

Non Members: £50.00

Members: Free

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Audience Profile: Electric Vehicle Owners

From emphasising environmental issues to engaging with the latest tech, who are electric vehicle...

Non Members: £50.00

Members: Free

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Q1 2024 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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Holiday booking plans

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Sophie Dimond

Non Members: £50.00

Members: Free

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Marketing is an Investment

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

By Ian Whittaker

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Agency Census 2023

According to the 2023 IPA Agency Census, now in its 64th year, total employee numbers within IPA...

Non Members: £25.00

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Q4 2023 Bellwether Report

UK companies revise their marketing budgets up to strongest levels in almost a decade.

Non Members: £140.00

Members: £99.00

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Mental Health in the Workplace

New IPA-commissioned data revealing the mental health support that UK employees are aware of and...

Non Members: £50.00

Members: Free

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The Menopause: The change we need to see

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

By Caris Brett and Sophie Dimond

Non Members: £99.00

Members: Free

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Q3 2023 Bellwether Report

Upward revisions to main media budgets drive total UK marketing budget growth in Q3 2023. The...

Non Members: £140.00

Members: £99.00

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Econometrics and the C-suite

How econometrics can help make marketing more accountable, more effective, and more profitable....

Non Members: £20.00

Members: £10.00

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TouchPoints Making Sense (Fifth Edition)

The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...

By Simon Frazier

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Members: Free

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Christmas amidst the Crunch 2

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

Non Members: £150.00

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Q2 2023 Bellwether Report

UK companies ramp up investment in sales promotions to record levels, driving overall UK...

Non Members: £140.00

Members: £99.00

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Shift happens

This paper re-examines the role of in-housing in the entirety of the marketing ecosystem,...

By Rhona Glazebrook & Janet Markwick

Non Members: £50.00

Members: Free

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Attitudes towards future AI engagement

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Eric Kreis

Non Members: £50.00

Members: Free

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Q1 2023 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Rent, Repair, Re-sell: The rise of the circular economy

As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...

By Sophie Dimond

Non Members: £50.00

Members: Free

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InTouch11: Streaming

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

Non Members: £25.00

Members: Free

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TouchPoints Making Sense (Fourth Edition)

One of the striking findings of this report is the changing nature of the relationship between...

By Simon Frazier

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Members: Free

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TouchPoints Making Sense (Third Edition)

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

By Simon Frazier

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Members: Free

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TouchPoints Making Sense (Second Edition)

The second IPA TouchPoints report highlights the growing gap between how younger and older...

By Simon Frazier

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Members: Free

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TouchPoints Making Sense (First Edition)

A TouchPoints data report to help planners and advertisers to better understand the commercial...

By Simon Frazier

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Members: Free

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