Results 14
This report presents evidence and arguments for treating brand marketing as a sustained strategic...
Non Members: Free
Members: Free
A look at the levels of marketing effectiveness competency within the industry and sets out a...
Non Members: Free
Members: Free
This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...
Non Members: Free
Members: Free
A checklist for agency planners and brand owners looking to prove the business effects of their...
Non Members: Free
Members: Free
This report offers a qualitative analysis of individual purpose-related cases entered into the...
Non Members: Free
Members: Free
The advertising guide for a world that's turning inwards. Digital acceleration will make brand...
Non Members: £55.00
Members: £40.00
What is new in the world of brand and media tracking and how is technology and the advent of...
Non Members: £25.00
Members: Free
The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...
Non Members: Free
Members: Free
An internationally respected team of economists, Enders analysis has worked with the IPA and our...
Non Members: Free
Members: Free
Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
Non Members: £50.00
Members: £25.00
Identifying the marketing practices and metrics that truly increase profitability.
Non Members: Free
Members: Free
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
Non Members: £50.00
Members: £25.00
A manual for brand-building. Free digital copy, £25 member price for hard copy.
Non Members: Digital free, hardcopy £25
Members: Free
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
Non Members: Free
Members: Free