Publications & Reports

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

A look at the levels of marketing effectiveness competency within the industry and sets out a...

This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...

A checklist for agency planners and brand owners looking to prove the business effects of their...

This report offers a qualitative analysis of individual purpose-related cases entered into the...

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

What is new in the world of brand and media tracking and how is technology and the advent of...

The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Identifying the marketing practices and metrics that truly increase profitability.

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

A manual for brand-building. Free digital copy, £25 member price for hard copy.

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...