Living with the Pandemic in October 2021

Economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey

An internationally respected team of economists, Enders analysis has worked with the IPA and our industry partners to produce this wide-ranging study into the effects and key lessons from the pandemic for the marketing industry.

Tracing what are likely to be permanent structural shifts in the economy, this report quantifies and explores the impact for the industry on mobility restrictions, the rise in e-commerce, the explosion of in-home media consumption and shifts in media spend.