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Christmas amidst the Crunch

Nationally representative survey commissioned by the IPA

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and 48% expect to spend none of their Christmas budget during the sales this year, according to a new nationally representative survey of 2000 UK adults, commissioned by the IPA and carried out by Opinium.

Christmas amidst the Crunch

Key findings include:

  • More than half (53%) of us think it will be a stressful Christmas due to the cost-of-living crisis, while a further 37% believe it will be stressful due to the ongoing conflict in Ukraine
  • Almost a quarter (23%) of adults are planning on gifting cash, with a further 46% considering it as a gift-giving option this year
  • 40% of Brits plan to be more sustainable this Christmas, up from 36% in 2021
  • 11% of adults are planning to give a zero-waste gift, with a 39% considering the option
  • 34% of people are considering gifting a charity donation, with 11% already planning to do so
  • More than half of 18-24 year olds would be pleased to ‘unwrap’ an NFT (51%) or cryptocurrency (55%) this Christmas
  • 38% of adults believe that the World Cup will dominate the Christmas build up this year while the same percentage (38%) also agree that the timing will prove to be an inconvenience.
  • 36% of Londoners believe that the World Cup will give them inspiration for buying Christmas gifts