Effective marketing strategies for automotive brands

This report by Andy Nairn, founding partner of Lucky Generals agency, and a serial winner of IPA Effectiveness Awards, examines the challenges and successes experienced by brands in the automotive sector. It explores the lessons and insights from 51 IPA Effectiveness Awards papers, spanning four decades. It details how communications has been used to tackle different business goals of automotive brands, and identifies some common themes in approaches that have been successful. The report also offers some future predictions for the sector, based on recent trends.