Results 19
This report presents evidence and arguments for treating brand marketing as a sustained strategic...
Non Members: Free
Members: Free
A look at the levels of marketing effectiveness competency within the industry and sets out a...
Non Members: Free
Members: Free
An internationally respected team of economists, Enders analysis has worked with the IPA and our...
Non Members: Free
Members: Free
Analysis and lessons from the 2020 IPA Effectiveness Awards.
Non Members: ---
Members: Free
Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...
Non Members: £130.00
Members: £106.00
Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...
Non Members: Digital free, hardcopy £25
Members: Free
Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...
Non Members: Free
Members: Free
Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
Non Members: £50.00
Members: £25.00
Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...
Non Members: Free
Members: Free
Identifying the marketing practices and metrics that truly increase profitability.
Non Members: Free
Members: Free
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
Non Members: £50.00
Members: £25.00
How four agencies have transformed their businesses following the propositions made in the white...
Non Members: Free
Members: Free
A companion to the Magic and Logic white paper that consolidates it into a short set of...
Non Members: Free
Members: Free
This GlobalWebindex infographic examines the behaviours and preferences within the UK advertising...
Non Members: £50.00
Members: Free
Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...
Non Members: £130.00
Members: £106.00
A manual for brand-building. Free digital copy, £25 member price for hard copy.
Non Members: Digital free, hardcopy £25
Members: Free
Explores lessons and insights for the automotive industry from 51 IPA Effectiveness Awards papers...
Non Members: Free
Members: Free
Offers new direction to creativity in agencies and helps agencies to better understand the...
Non Members: £25.00
Members: Free
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
Non Members: Free
Members: Free