Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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The Long and the Short of It

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: £50.00

Members: £25.00

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Magic and Logic Successes

How four agencies have transformed their businesses following the propositions made in the white...

Non Members: Free

Members: Free

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Magic and Logic Challenges

A companion to the Magic and Logic white paper that consolidates it into a short set of...

Non Members: Free

Members: Free

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Measuring Marketing Effectiveness

Measuring Marketing Effectiveness presentation by Professor Robert Shaw, Director, Value based...

Non Members: £1

Members: Free

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Advertising Works 24

Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...

Non Members: £130.00

Members: £106.00

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Effectiveness In Context

Effectiveness in Context is a veritable manual for brand-building, relating theory to practice,...

By Les Binet, Peter Field

Non Members: £52.00

Members: £27.00

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Effective marketing strategies for automotive brands

Explores lessons and insights for the automotive industry from 51 IPA Effectiveness Awards papers...

Non Members: Free

Members: Free

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Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards

Offers new direction to creativity in agencies and helps agencies to better understand the...

Non Members: £25

Members: Free

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Media in Focus

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: £52

Members: £27

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Social media habits of Adland's professionals

This GlobalWebindex infographic examines the behaviours and preferences within the UK advertising...

Non Members: £50

Members: Free

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