Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Positive Brand Friction

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

By Nick Milne

Non Members: Digital free, hardcopy £25

Members: Free

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Building Bridges with Finance

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

By Fran Cassidy

Non Members: Free

Members: Free

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Lemon

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: Purchase on Amazon

Members: £25.00

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The Crisis in Creative Effectiveness

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

By Peter Field

Non Members: Free

Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

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Members: £25

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Magic and Logic Successes

How four agencies have transformed their businesses following the propositions made in the white...

Non Members: Free

Members: Free

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Magic and Logic Challenges

A companion to the Magic and Logic white paper that consolidates it into a short set of...

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Members: Free

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Advertising Works 24

Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...

Non Members: £130.00

Members: £106.00

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Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

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Effective marketing strategies for automotive brands

Explores lessons and insights for the automotive industry from 51 IPA Effectiveness Awards papers...

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Members: Free

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Behavioural Economics in Action: Strategies and Insights from the IPA Effectiveness Awards

Offers new direction to creativity in agencies and helps agencies to better understand the...

Non Members: £25.00

Members: Free

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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

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Members: Free

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Social media habits of Adland's professionals

This GlobalWebindex infographic examines the behaviours and preferences within the UK advertising...

Non Members: £50

Members: Free

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