Publications & Reports

This report helps steer marketers through the effectiveness thicket, giving practical advice on...

Having a dedicated approach to marketing effectiveness in the form of a roadmap improves an...

This report presents evidence and arguments for treating brand marketing as a sustained strategic...

A look at the levels of marketing effectiveness competency within the industry and sets out a...

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

Analysis and lessons from the 2020 IPA Effectiveness Awards.

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...

Identifying the marketing practices and metrics that truly increase profitability.

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

How four agencies have transformed their businesses following the propositions made in the white...

A companion to the Magic and Logic white paper that consolidates it into a short set of...

This GlobalWebindex infographic examines the behaviours and preferences within the UK advertising...

Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...

A manual for brand-building. Free digital copy, £25 member price for hard copy.

Explores lessons and insights for the automotive industry from 51 IPA Effectiveness Awards papers...

Offers new direction to creativity in agencies and helps agencies to better understand the...

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...