Magic and Logic Successes

How four agencies have transformed their businesses: 23red, DDB UK, RMG Connect, BBH

How four agencies have transformed their businesses following the propositions made in the white paper Magic and Logic.

Reforming businesses to meet the needs of the market today

A 14% improvement in productivity, 30% greater efficiencies, a 10% increase in profits and a 50% budget saving. These are just some of the transformational effects that 23red, DDB, RMG Connect and BBH have experienced by employing the principles of the IPA’s Magic and Logic white paper in the re-engineering of their agencies.