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World Cup 2026 Live Viewing

IPA Insight Pulse Poll

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, into plans for viewing the FIFA World Cup 2026.

Key findings:

  • 45% of UK adults plan to watch some of the 2026 FIFA World Cup live.
  • Men and those aged 25-34 are the most likely to watch some of the matches live.
  • Games kicking off between 17:00 and 22:00 are most likely to be watched live.

The nationally representative poll was commissioned by the IPA among a sample of 2,000 UK adults in employment and was undertaken by Opinium in April 2026.