Budget Britain: brands and the cost of living crunch

How brands keep their proposition and pricing relevant to shoppers in Budget Britain

How will shoppers change their habits as a result of their reduced spending power? And what should brands do to engage cash-strapped shoppers and reduce the risk of being cut from budgets?

Chaired by Kate Waters, Director of Client Strategy and Planning, ITV, this session highlights of the latest IPA/Thinkbox brand film on Aldi, one of UK retail's long-term success stories in communicating value for money and product quality through entertaining advertising, along with insights from Pawan-Kumar Marella, Strategy Director, Unilever and Jamie Peate, Head of Effectiveness (UK) and MWG Global Head of Retail Strategy at Aldi's agency, McCann Manchester.


Download the session slides