The launch of the latest edition of our IPA TouchPoints report 'Making Sense: The Commercial Media Landscape'. Our panel of experts discuss and dissect the findings of the research, as we discover if the old normal completely disappeared or if commercial media consumption is back on the same track as before lockdown.
Making Sense: The Commercial Media Landscape from The IPA on Vimeo.
The full 2023 Making Sense: The Commercial Media Landscape (Fifth edition) report and the IPA TouchPoints data is available for free for IPA TouchPoints subscribers, while an eight-page Executive Summary is free for everyone to download.