Making Sense: The Commercial Media Landscape (Fifth Edition)

Executive summary

Executive summary of the fifth edition of IPA TouchPoints’ Making Sense – The commercial media landscape. The latest report predominantly compares data from IPA TouchPoints 2022 Wave 1 (January-March 2022) and TouchPoints 2022 Wave 2 (September- November 2022) with data from 2015 to help planners and advertisers better understand how the commercial media landscape has evolved and the impact lockdown has had on consumers’ commercial media behaviour.

Download executive summary as pdf.



Full report

The full report is free to all TouchPoints subscribers. If you are interested in finding out more, please contact Daniel Flynn, IPA Deputy Research Director via

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Last updated 01 May 2024