The 3rd Age of Effectiveness

Exploring the opportunity for creativity in digital

Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, this webinar outlines the big shifts in advertising effectiveness in the digital era, and explore the opportunity for creativity in digital, green shoots, recovery, an upward turn in the hype cycle.

During the session, we hear from Karen Martin (CEO at BBH London and IPA Effectiveness Leadership Group Chair), Les Binet (Group Head of Effectiveness, adam&eveDDB), Dr Grace Kite (Founder and Economist, Magic Numbers) and Tom Roach (VP, Brand Strategy, Jellyfish).


Download the webinar slides