The IPA TouchPoints Champions runs through the latest TouchPoints news and developments, including an exciting update from Experian.
Session overview
Simon introduced the session re-capping the events in the TouchPoints calendar this year along with the planned series of events and publications for 2024. Download the full presentation.
Sue Shearman and Josh Torok from Experian give an overview of Experian including MOSAIC, Financial Strategy Segments (FSS) and activational offerings.
Simon talked through the progress of the latest wave of TouchPoints fieldwork along with the 2024 TouchPoints Diary and Questionnaire review process and the new TouchPoints Fact Sheet.