In need of a good read to curl up with this Christmas? If so, the IPA is on hand to help with a list of our free publications from the past year, designed to help grow your businesses and understand your audiences better. Happy reading!
How to grow your business
From how to brief better, to how to measure your success, to getting to grips with in-housing.
The Issues with Briefs and How to Make them Better
A collection of ideas from BetterBriefs in partnership with marketoonist Tom Fishburne and contributions from top marketing thinkers.
Economics and the C-Suite
How econometrics can help make marketing more accountable, more effective, and more profitable. Usual member price £10.
Shift Happens
What the evolution of in-housing means for agencies. The purpose of this paper is to share a variety of in-housing models and approaches that are in place today.
Understand your audiences better
The Menopause: The Change We Need to See
Attitudes to representation in advertising and the innovations and opportunities within the sector.
Christmas Amidst the Crunch
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the cost-of-living crisis.
Attitudes Towards Future AI Engagement
Consumer calls for AI transparency remain high with almost three-quarters of survey participants saying AI should be regulated.
A selection box of shorter reads: our top 3 blogs of the year
Six things we learnt about "The Long and the Short of It" - 10 years on
Binet & Field’s landmark work still holds surprises.
How to Sell a Product That's Past its Sell-by Date
At the age of 65 and after a long career in advertising, Mark Denton joined two advertising agencies as an intern.
What AI Can And Can Not Do For Your Agency
Learning the potentials and limitations of Generative AI and how it can change the way agencies work – or not.
More free resources
Please explore our Knowledge Centre for further free resources and video catch-ups on our Talent and Diversity, EffWorks and Business Growth Conferences.