We are McCann London, and are purveyors of a Truth Well Told. A creatively driven marketing company with a single mission: to help brands earn a meaningful role in people's lives. We do this because people expect brands to have a cultural, societal or communal purpose in the world beyond the products that they sell.

We build meaningful brand platform for brands which encompass who they are, what they're about and what makes them different, to develop real and lasting meaning in hearts and minds. We find the most powerful truths that reveal an unmet need or feeling that hasn’t been tapped, and bring them to life in a way that impacts culture.

Our agency is made up of people from diverse backgrounds, with diverse experiences and skillsets, all dedicated to using what we believe is the world's biggest problem solver - creativity - to unlock growth for our client's businesses.

We're proudly part of IPG's McCann Worldgroup, the world's most effective network agency (Effie Index, 2022) and home to MRM, Momentum Worldwide, McCann Health, CRAFT, Weber Shandwick and FutureBrand. This is how we unlock world-class expertise across every marketing discipline and across every market for our clients.

Our Capabilities

  • Brand Strategy
  • Business Consultancy
  • Creative
  • Design
  • Outdoor
  • Research
  • Social
  • Strategic Planning
  • TV Production

Sector Experience

  • B2B
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Drink
  • Financial services
  • Food
  • Health/Social Services
  • Household
  • Luxury goods
  • Retail
  • Technology

Our Clients

  • Aldi
  • Cereal Partners
  • Dettol
  • eBay
  • Just Eat
  • L’Oréal
  • Mastercard
  • Microsoft
  • McArthur Glen
  • Nomad Foods
  • Nurofen
  • Pernod Ricard
  • Plan International
  • Premier Foods
  • TSB
  • Wimbledon



Laurence Thomson

Chief Creative Officer of McCann UK and Co-president

Rob Doubal

Chief Creative Officer of McCann UK and Co-president

Theo Izzard-Brown

Chief Strategy Officer

Polly McMorrow

Chief Executive Officer

Mark Young

Chief Financial Officer

Cat Shingler

People and Talent Director


CPD LogoEffectiveness Awards

Other Accreditation

Sarbanes Oxley Compliant 

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