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IPA makes training courses, qualifications and exams free

The IPA is making its entire training suite of courses, qualifications and exams free for IPA members for six months.

  • Published

    6 April 2020

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“Go for Gold” urges new IPA England & Wales Chair

Michelle Wright, Company Director at agency Gough Bailey Wright, delivers her agenda as new Chair of England and Wales and urges every individual and agency to engage with the IPA CPD programme.

  • Published

    14 November 2019

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IPA launches new effectiveness offering

New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.

  • Published

    15 October 2019

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Adland to welcome its next generation

Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...

  • Published

    19 September 2019

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2019 IPA Foundation Certificate results

Over 800 junior adlanders are celebrating passing the 2019 IPA Foundation Certificate.

  • Published

    13 May 2019

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Thirty-nine agencies honoured for outstanding professional development

Thirty-nine agencies have achieved CPD Gold Accreditation and were honoured at the IPA Members’ Lunch 2019.

  • Published

    1 May 2019

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IPA expands creative role and remit of 44 Club

Baroness Susan Greenfield and Caryn Franklin MBE will kick off the revamped 44 Club

  • Published

    20 February 2019

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Ad industry secures funding for new Apprenticeship Standard

The Institute for Apprenticeships has agreed funding for the ‘Advertising and Media Executive’ Apprenticeship Standard.

  • Published

    27 November 2018

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New healthcare training from IPA

A new foundation course from the IPA for anyone working on healthcare accounts to help them understand the basics. Including research and development, codes of practice, types of medicines and best...

  • Published

    20 September 2018

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New IPA digital qualification

The IPA has launched a new Digital Performance Certificate, a best practice guide to digital performance marketing, client management and strategic planning. Aimed at Foundation level candidates.

  • Published

    20 September 2018

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New apprenticeship scheme for agencies

Institute for Apprenticeships agrees first ‘Advertising and Media Executive’ Standard.

  • Published

    19 July 2018

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Lights, Camera, Action! Thirty-six delegates pass IPA TV Production Knowledge Course

Thirty-six ad practitioners have passed the IPA’s TV Production Knowledge Course, recognised by the industry as a vital part of any producer's training. The successful candidates were celebrated at...

  • Published

    25 May 2018

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1,050 kick-start their careers in advertising by passing IPA Foundation Certificate

One thousand and fifty junior adlanders have kick-started their careers by passing this year’s IPA Foundation Certificate. The qualification, which incorporates the full and complex scope of the...

  • Published

    4 May 2018

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IPA continues to lead the way in industry training globally

The IPA, has announced that it is expanding the range of training in the North American market, to offer agencies in the US its full suite of learning. This follows the success of the IPA...

  • Published

    18 April 2018

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Thirty–three agencies honoured for excellence in professional development as IPA celebrates ten years of CPD Gold

Thirty-three IPA member agencies have achieved CPD Gold accreditation for their outstanding professional development programmes, and were honoured at the IPA Members’ Lunch.

  • Published

    18 April 2018

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Shared Beliefs updated and republished

Shared Beliefs for a new world, is an update on 2002 guide on the collected wisdoms of what makes for great advertising campaigns. Made up of a series of interviews. A free publication in...

  • Published

    10 April 2018

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IPA’s new research reveals fundamental disconnect on knowledge of AI terminology and tech take-up

There is a noticeable disconnect between the general public’s relatively low knowledge of most AI-related terminology and their high awareness of most listed technologies that use AI. This is one...

  • Published

    29 March 2018

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IPA celebrates ten years of CPD Gold

Thirty-three IPA member agencies have achieved CPD Gold accreditation for their outstanding professional development programmes, and were honoured at the IPA Members’ Lunch.

  • Published

    4 March 2018

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Record-breaking numbers for revamped IPA Foundation Certificate

Nearly 1,200 junior adlanders from 150 companies sat the 2018 IPA Foundation Certificate exam in a record 14 locations nationwide.

  • Published

    27 February 2018

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IPA expands global training offering into MENA region

The IPA has announced that it will offer its suite of IPA online qualifications to agencies in the Middle East and North Africa through a new partnership with Dubai-based learning and development...

  • Published

    23 January 2018

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IPA Excellence Diploma delegates predict the future of brand communications – read their essays now

Three exceptional delegates from the 2016-2017 IPA Excellence Diploma, the highest qualification granted by the IPA, have had their inspiring essays on the future of brands and brand communications...

  • Published

    7 November 2017

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New-look IPA Foundation Certificate adds AI, AR and programmatic to enable 360° industry understanding

The IPA has this week launched its re-developed Foundation Certificate, adding AI, AR and programmatic buying, to reflect the full scope of the media landscape in the digital era.

  • Published

    17 October 2017

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IPA announces Excellence Diploma Prize Winners

The 2016-17 Excellence Diploma Graduation Dinner saw Gareth Price, Senior Planner at JWT win President’s Prize and Olivia Stubbings, Strategy Director at WCRS win the John Bartle Award for...

  • Published

    5 October 2017

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IPA issues direct call to action to Google YouTube and Facebook to clean up safety, measurement and viewability of their online video

The IPA has formally called upon Google YouTube and Facebook to work with the IPA and ISBA, who represent the UK’s biggest advertising agencies and advertisers, to bring the safety, measurement and...

  • Published

    14 August 2017

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IPA awards 21 agencies for Platinum professional development programmes

Twenty-one IPA member agencies have been awarded IPA CPD Platinum Accreditation 2016 for their outstanding approach to Continuous Professional Development (CPD). These agencies have made an...

  • Published

    21 June 2017

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Patrick Mills appointed IPA Membership and Professional Development Director

Patrick Mills, currently the IPA’s Director of Professional Development, will succeed John Oldfield as IPA Membership Director when he leaves on the 31st July 2017. Patrick will become IPA Director...

  • Published

    20 June 2017

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IPA reacts to 2017 General Election Result

The IPA has responded to the 2017 General Election result.

  • Published

    9 June 2017

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Former CDP Chairman and IPA Centenary Game Changer John Salmon passes away

Members and staff of the IPA were saddened to learn that John Salmon, Former CDP Chairman and IPA Centenary Game Changer, has passed away.

  • Published

    27 April 2017

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How TouchPoints’ insights can transform your campaigns

The IPA has published TouchPoints Works 2, which showcases a series of outstanding case studies from the past couple of years that demonstrate how media channel subscribers are using TouchPoints to...

  • Published

    27 April 2017

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New IPA President Sarah Golding launches future-focused agenda that promises to 'make magic with the machines'

New IPA President Sarah Golding has pledged to maximise the potential of automation and machine-learning to enhance the advertising industry, while also protecting it from its dark side. Golding...

  • Published

    26 April 2017

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36 IPA member agencies awarded for excellence in professional development

Thirty-six IPA member agencies have been awarded CPD Gold accreditation for their outstanding professional development programmes. These agencies have made a thorough commitment to learning and an...

  • Published

    26 April 2017

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IPA and IAB team up to educate industry on digital evaluation

The IPA has teamed up with the Internet Advertising Bureau (IAB) to produce new industry training that will help clients and agencies to evaluate the effectiveness of their digital activity.

  • Published

    13 April 2017