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IPA England & Wales Chair Michelle Wright Achieves MIPA Accreditation

Gough Bailey Wright MD Michelle Wright placed training & professional development at the top of her agenda when she appointed IPA Chair for England & Wales last November.

  • Published

    28 October 2020

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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IPA teams up with LSE to bring MBA Essentials to adland

The new tie-up aims to help agencies equip themselves with the invaluable business, financial, strategic and leadership skills to help grow both their own and their clients’ businesses.

  • Published

    14 September 2020

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New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.

  • Published

    12 August 2020

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Making the most of your free IPA learning

Our free learning initiative is running until Friday 2 October, so why not check out our wealth of online learning resources, courses and qualifications.

  • Published

    3 August 2020

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IPA expands global training into the Baltic states

The IPA will offer its suite of online learning in the Baltic nations of Estonia, Latvia, and Lithuania through a new partnership with the KOG Institute.

  • Published

    9 July 2020

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IPA personal membership available for COVID-19 displaced agency staff

Any employee of an IPA member agency that has been made redundant in 2020 will continue to enjoy the benefits of their personal membership (MIPA) until 30 June 2021.

  • Published

    25 June 2020

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775 pass IPA Foundation Certificate

Seven hundred and seventy-five junior adlanders have kick-started their careers by passing this year’s IPA Foundation Certificate.

  • Published

    19 May 2020

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IPA announces 2020 Excellence Diploma results

The awards, special prizes and distinction essays from the 2019-20 IPA Excellence Diploma.

  • Published

    14 May 2020

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Thirty-eight agencies honoured for outstanding professional development

Thirty-eight agencies have achieved CPD Gold Accreditation for their exceptional professional development programmes.

  • Published

    27 April 2020

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IPA makes training courses, qualifications and exams free

The IPA is making its entire training suite of courses, qualifications and exams free for IPA members for six months.

  • Published

    6 April 2020

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“Go for Gold” urges new IPA England & Wales Chair

Michelle Wright, Company Director at agency Gough Bailey Wright, delivers her agenda as new Chair of England and Wales and urges every individual and agency to engage with the IPA CPD programme.

  • Published

    14 November 2019

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IPA launches new effectiveness offering

New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.

  • Published

    15 October 2019

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Adland to welcome its next generation

Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...

  • Published

    19 September 2019

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2019 IPA Foundation Certificate results

Over 800 junior adlanders are celebrating passing the 2019 IPA Foundation Certificate.

  • Published

    13 May 2019

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Thirty-nine agencies honoured for outstanding professional development

Thirty-nine agencies have achieved CPD Gold Accreditation and were honoured at the IPA Members’ Lunch 2019.

  • Published

    1 May 2019

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IPA expands creative role and remit of 44 Club

Baroness Susan Greenfield and Caryn Franklin MBE will kick off the revamped 44 Club

  • Published

    20 February 2019

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Ad industry secures funding for new Apprenticeship Standard

The Institute for Apprenticeships has agreed funding for the ‘Advertising and Media Executive’ Apprenticeship Standard.

  • Published

    27 November 2018

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New healthcare training from IPA

A new foundation course from the IPA for anyone working on healthcare accounts to help them understand the basics. Including research and development, codes of practice, types of medicines and best...

  • Published

    20 September 2018

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New IPA digital qualification

The IPA has launched a new Digital Performance Certificate, a best practice guide to digital performance marketing, client management and strategic planning. Aimed at Foundation level candidates.

  • Published

    20 September 2018

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New apprenticeship scheme for agencies

Institute for Apprenticeships agrees first ‘Advertising and Media Executive’ Standard.

  • Published

    19 July 2018

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Lights, Camera, Action! Thirty-six delegates pass IPA TV Production Knowledge Course

Thirty-six ad practitioners have passed the IPA’s TV Production Knowledge Course, recognised by the industry as a vital part of any producer's training. The successful candidates were celebrated at...

  • Published

    25 May 2018

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1,050 kick-start their careers in advertising by passing IPA Foundation Certificate

One thousand and fifty junior adlanders have kick-started their careers by passing this year’s IPA Foundation Certificate. The qualification, which incorporates the full and complex scope of the...

  • Published

    4 May 2018

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IPA continues to lead the way in industry training globally

The IPA, has announced that it is expanding the range of training in the North American market, to offer agencies in the US its full suite of learning. This follows the success of the IPA...

  • Published

    18 April 2018

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Thirty–three agencies honoured for excellence in professional development as IPA celebrates ten years of CPD Gold

Thirty-three IPA member agencies have achieved CPD Gold accreditation for their outstanding professional development programmes, and were honoured at the IPA Members’ Lunch.

  • Published

    18 April 2018

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Shared Beliefs updated and republished

Shared Beliefs for a new world, is an update on 2002 guide on the collected wisdoms of what makes for great advertising campaigns. Made up of a series of interviews. A free publication in...

  • Published

    10 April 2018

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IPA’s new research reveals fundamental disconnect on knowledge of AI terminology and tech take-up

There is a noticeable disconnect between the general public’s relatively low knowledge of most AI-related terminology and their high awareness of most listed technologies that use AI. This is one...

  • Published

    29 March 2018

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IPA celebrates ten years of CPD Gold

Thirty-three IPA member agencies have achieved CPD Gold accreditation for their outstanding professional development programmes, and were honoured at the IPA Members’ Lunch.

  • Published

    4 March 2018

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Record-breaking numbers for revamped IPA Foundation Certificate

Nearly 1,200 junior adlanders from 150 companies sat the 2018 IPA Foundation Certificate exam in a record 14 locations nationwide.

  • Published

    27 February 2018

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IPA expands global training offering into MENA region

The IPA has announced that it will offer its suite of IPA online qualifications to agencies in the Middle East and North Africa through a new partnership with Dubai-based learning and development...

  • Published

    23 January 2018

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IPA Excellence Diploma delegates predict the future of brand communications – read their essays now

Three exceptional delegates from the 2016-2017 IPA Excellence Diploma, the highest qualification granted by the IPA, have had their inspiring essays on the future of brands and brand communications...

  • Published

    7 November 2017

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New-look IPA Foundation Certificate adds AI, AR and programmatic to enable 360° industry understanding

The IPA has this week launched its re-developed Foundation Certificate, adding AI, AR and programmatic buying, to reflect the full scope of the media landscape in the digital era.

  • Published

    17 October 2017