19 agencies achieve IPA Effectiveness Accreditation 2021-23

The initiative was launched by IPA President Julian Douglas as part of his agenda to highlight the value of agencies. The rigorous entry process involved a written paper and video submission with successful agencies rewarded for demonstrating their effectiveness culture across seven criteria including their people, process, collaboration, challenge mentality, commercial literacy, achievement and credibility.

The submissions were assessed by a panel of leading brand owners, academics, authors and renowned effectiveness specialists, and chaired by Unilever’s Global Director Marketing Learning & Capabilities, Jo Royce. They awarded 19 agencies with accreditations, who will hold this badge of honour for a two-year period, before having to reapply.

IPA Effectiveness Accredited Agencies 2021-2023

• Anything is Possible
• BBH
• dentsuX
• Hunterlodge Advertising
• Leo Burnett
• MediaCom
• Medialab Group
• MG OMD
• Running Total
• Talon Outdoor
• The Corner
• The Kite Factory
• The&Partnership and m/SIX
• the7stars
• true
• True B2B
• VCCP
• Wunderman Thompson
• Zenith

"As the results of the IPA Effectiveness Culture Monitor reveal, there is a real opportunity for agencies to lead the way in this area, helping themselves and their clients on this journey and by creating, deploying and aligning their effectiveness roadmaps to ensure mutual success.”

Learnings from the IPA Effectiveness Culture Monitor which sets out the industry’s marketing effectiveness levels and lessons from the successfully IPA Accredited agencies will be analysed at IPA Eff Works Global 2021 conference from 12-15 October.  

The findings of the Monitor will also be published in a free new report to be published on 12 October, with paid-for, bespoke reports also available to those who took part in the survey.