The IPA has today (18 June) announced the full line-up of leading advertiser judges for the 2026 IPA Effectiveness Awards, including its Chair for this year, Tesco’s UK Customer Director, Suzanne Quinn.
The much-revered IPA Effectiveness Awards are regarded as the most rigorously and robustly judged industry Awards, with winning cases fully analysed and dissected by three separate judging panels: client (advertiser), industry and technical. The industry and technical panels were announced earlier this year.
The full line-up of client judges for 2026 comprises:
- Nathalia Amadeu, Global Brand Director, Vaseline
- Alexia Clifford
- Sarah Cox-Thornley, Head of Marketing, Volkswagen
- Harry Dromey, Marketing Director, Domino's
- Rachel Eyre, Chief Customer Officer, ASDA
- Kirsty Hunter, VP Marketing, UK & Ireland, Mondelēz International
- Flora Kessler, Director of Audience & Experience, Somerset House
- Jon Marchant, Marketing Director, MOJU
- Spencer McHugh, Global Brand Director, Specsavers
- Karen Owen, Chief Growth Officer, European & Pacific Developed Markets, Kraft Heinz
- Asli Özen Turhan, Chief Marketing Officer, pladis UK&I
- Katherine Paterson, Marketing and Customer Director, B&Q
- Simon Valcarcel, Marketing Director, Virgin Media O2
As Chair, Suzanne will join Convenor of Judges Charlie Ebdy, Deputy Convenor Lilli English and Chair of the Technical Panel Jane Christian in working with the judges to determine which winners will be crowned at a gala Awards’ ceremony on 1 October.
Says Suzanne Quinn, UK Customer Director, Tesco and Chair of Judges for the IPA Effectiveness Awards:
It has never been more important for us to learn from, and celebrate, the marketing communications that are delivering real impact and measurable growth for brands
“Winning an IPA Effectiveness Award remains the ultimate benchmark for excellence in marketing effectiveness. I’m delighted to be Chair of Judges for 2026 and to be working with such an esteemed line-up of industry professionals.”
Says Charlie Ebdy, Chief Strategy Officer UK, Omnicom Media and Convenor of Judges:
Suzanne has an exceptional history of building outstanding brands with effectiveness at their heart in different markets, and so her insight and expertise will be invaluable during the judging process.
"I’m thrilled to be working with her and all the judges on these highly prestigious Awards; their expertise, experience and rigour will continue to allow the Awards to be a vital knowledge bank of how to make effective advertising campaigns.”
Reserve your tickets for the IPA Effectiveness Awards Ceremony on Thursday, 1 October.
Last updated 17 June 2026