NatWest Group CMO Margaret Jobling has heralded the 30 agencies gaining IPA Effectiveness Accreditation as “paragons of excellence” who “set the benchmark for the industry” while announcing the results.
The IPA Effectiveness Accreditation programme, chaired this year by Jobling, seeks to drive an expectation of effectiveness between brand marketers and agencies by celebrating the agencies that make it central to their business culture. Each of the submissions had to demonstrate to a panel of leading brand owners, academics, authors, and effectiveness specialists that their culture is dedicated to effectiveness across four key criteria: Focus, People, Process, and Data, Tools & Measurement.
AMV BBDO, Anything is Possible, BBH, december19, Different Narrative, Drummond Central, EssenceMediacom, Golley Slater, Hearts & Science, Hunterlodge Advertising, Kinetic, Leo Burnett, M.i. Media, McCann London, McCann Manchester, Medialab, MG OMD, Mindshare, Publicis•Poke, Running Total Media, Talon, The Corner, The Kite Factory, the7stars, True, TwentyFirstCenturyBrand, VCCP, Wavemaker UK, Wunderman Thompson and Yonder Media.
Says Margaret Jobling, CMO, NatWest Group and Chair of Judges for the 2023 IPA Effectiveness Accreditation: "Client-agency relationships are the cornerstone of our industry, and it is incredibly important to know that you share common goals and standards of excellence in creativity and effectiveness."
That’s why the IPA Effectiveness Accreditation matters so much to brands – it signals an outstanding commitment to putting effectiveness at the heart of your agency and being true partners for growth.
"I’ve been extremely impressed to see so many agencies of all disciplines and sizes across the country demonstrate how they put effectiveness culture at the core of their business."
The submissions were all of an incredibly high standard and each of the agencies earning IPA Effectiveness Accreditation are paragons of excellence, setting the benchmark everyone should aspire to. Congratulations to you all.
IPA Effectiveness Accreditation judges and awarded agencies will discuss key learnings from the process and how the Accreditation affects agency culture, the quality of their work, client relationships and new business at IPA EffWorks Global 2023 on Tuesday 10 October, kicking off a week of effectiveness events. In-person tickets are available from £250 and virtual tickets are available from £190.