At next week’s IPA Effectiveness Conference, the minds behind this year’s Grand Prix-winning paper will be on stage to tell us how they transformed Currys from a retailer threatened by online shopping into the UK's most-preferred technology retailer, generating £500m in incremental revenue and returning the business to sustained growth.
The home of the work that works, the IPA Effectiveness Conference will also provide you with brand-new research into:
- Why creator-led campaigns actually work and how to scale them effectively.
- How to balance pricing, promotions and brand-building for lasting effectiveness.
- The key drivers of ad awareness and the role they play in unlocking your commercial results.
- How to maximise impact in an increasingly crowded retail ecosystem
- The practices, priorities and drivers behind effective sports sponsorship.
So if you want to discover the secrets behind creating work that truly works, and to hear from some top brands including LEGO, Co-op, TUI, Ancient+Brave and Motorway… join us there on Wednesday 7 October.
View the full agenda and book your ticket
In-person tickets are available from £425 +VAT for IPA members, with virtual tickets available from £220 +VAT. Discounts are available for bulk bookings.
The IPA Effectiveness Conference is sponsored by Analytic Partners, JICMAIL, Google, System1, Thinkbox and Tracksuit
Last updated 02 October 2026