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EFFWorks

10 EffWorks Global 2021 key themes

IPA EffWorks Global returned in full force for 2021 with an in-person event for 300 in London and virtual sessions for almost 4000 online. Between 12 and 15 October our growing effectiveness...

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Guide to IPA EffWorks Global 2023

EffWorks Global 2023, hosted by the IPA, was a dynamic hybrid event themed “Movers, Shakers, Effecters,” focusing on three pillars: Marketing Marketing, Managing Marketing, and Measuring Marketing. Industry leaders like Les Binet, Grace Kite, and Orlando Wood shared insights on navigating...

Published

15 November 2023

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IPA Effectiveness Conference 2024 summary

The 2024 IPA Effectiveness Conference spotlighted the power of creative consistency and data-driven strategy in marketing. Held in London, it brought together agencies, brands, and researchers to explore how emotion and rationality intersect in effective campaigns. Highlights included System1’s...

Published

6 November 2024

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IPA Effectiveness Conference 2025 summary

The 2025 IPA Effectiveness Conference, held on 8 October at Shoreditch Town Hall and streamed online, brought together strategists, planners, and marketing leaders to explore the evolving landscape of marketing effectiveness. With a focus on actionable insights, the event showcased fresh...

Published

5 November 2025

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A Summary of IPA EffWorks Global 2022

EffWorks Global 2022 delivered bold insights for marketers navigating economic uncertainty and inflation. The two-day hybrid conference emphasized the importance of long-term brand building over...