Results 16
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Free
Members: Free
Effectiveness In Context
A manual for brand-building. Free digital copy, £25 member price for hard copy.
By Les Binet and Peter Field
Non Members: Digital free, hardcopy £25
Members: Free
Advertising Works 24
Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...
Non Members: £130.00
Members: £106.00
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
By Les Binet & Peter Field
Non Members: £50.00
Members: £25.00
Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
Lemon
Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
By Orlando Wood
Non Members: £50.00
Members: £25.00
Look out
The advertising guide for a world that's turning inwards. Digital acceleration will make brand...
By Orlando Wood
Non Members: £55.00
Members: £40.00
Guide to Writing a B2B Effectiveness Award Entry
A checklist for agency planners and brand owners looking to prove the business effects of their...
By Fran Cassidy
Non Members: Free
Members: Free
The Best Way for a Client to Brief an Agency
This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a...
By BetterBriefs and Mark Ritson
Non Members: Free
Members: Free