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The IPA Pricing Playbook

A comprehensive, practical guide to effective pricing for agencies and clients operating in...

By Jason Cobbold, Will Engert

Non Members: £25.00

Members: Free

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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

Published

25 November 2020

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Pricing for Success Online Tool

We have devised this simple online tool that enables agencies to define when and how to introduce new pricing models and move into more innovative solutions.

Published

20 September 2021

Pricing for Success

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

Non Members: £25.00

Members: Free

Details

News

New IPA Pricing Playbook to help agencies navigate a rapidly evolving market

The Pricing Playbook provides agencies with practical tools, real-world examples and actionable advice to better align their pricing strategies with the rapidly evolving market

Published

12 March 2026

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Pricing for Success Workshop with Alchemists

Agencies should expand their thinking when it comes to pricing their services and products and looks to build truly effective commercial relationships with their clients.

Published

8 December 2020

Document Page

Drip pricing crackdown: fines and refunds - and the agency risk

The Competition and Markets Authority (CMA) has acted decisively on drip pricing: fining AA/BSM driving schools £4.2m and ordering mass refunds to customers in a high-profile use of its new powers...