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News

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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

  • Published

    25 November 2020

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Pricing for Success

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

Non Members: £25.00

Members: Free

Details

Page

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Pricing for Success Online Tool

We have devised this simple online tool that enables agencies to define when and how to introduce new pricing models and move into more innovative solutions.

  • Published

    20 September 2021

News

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How to get your brand pricing strategy right

In the face of ongoing challenging levels of inflation how can brands manage their brand pricing strategy? Dr Grace Kite will answer all at IPA EffWorks Global 2023 on 10 October.

  • Published

    5 September 2023

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Pricing for Success Workshop with Alchemists

Agencies should expand their thinking when it comes to pricing their services and products and looks to build truly effective commercial relationships with their clients.

  • Published

    8 December 2020

Blog

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Moving beyond time-based pricing models

IPA CLG Chairman, Marc Nohr outlines the principles behind our new report into the nature of client-agency commercial relationships.

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Marc Nohr

8th December 2020

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The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £25.00

Members: Free

Details

Document Page

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New Pricing Practices Guidance for Traders

The advertising of prices is primarily regulated by the Consumer Protection Regulations. The Regulations are principles-based and, following a consultation by the Competition and Markets Authority,...

  • Published

    8 December 2016

Document Page

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Consultation on the Chartered Trading Standards Institute's Draft Pricing Practices Guide

The IPA’s response to the Chartered Trading Standards Institute’s Consultation on Draft Pricing Practices Guide.

  • Published

    13 June 2017