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Media in Focus: Marketing effectiveness in the digital era

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

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Effectiveness In Context

A manual for brand-building. Free digital copy, £25 member price for hard copy.

By Les Binet and Peter Field

Non Members: Purchase on Amazon

Members: Free

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Advertising Works 24

Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...

Non Members: £130.00

Members: £106.00

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...

By Les Binet & Peter Field

Non Members: Purchase on Amazon

Members: £25

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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Lemon

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: Purchase on Amazon

Members: £25.00

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