Hosted by Paul Arnold, Global Strategic Planner with over 25 years of industry experience at Grey and Saatchi & Saatchi, this webinar demystifies the Advanced Certificate in Effectiveness syllabus and explains how you too can become certified in evaluating campaign effectiveness.
This seminar is for anyone in working advertising who wants to learn about advertising effectiveness. It is suitable for all disciplines and experience levels.
Paul discusses best practice for advertising effectiveness. This webinar complements the IPA Advanced Certificate in Effectiveness and the Effectiveness Essentials Certificate for more junior practitioners.
The webinar will take place online. All booked delegates will receive a zoom link by email prior to the date.
Wednesday 11 October 2023, 10am - 11am.
Paul Arnold, Global Strategic Planner with over 25 years of industry experience at Grey and Saatchi & Saatchi.
This course is popular and there are a limited number of spaces available so if you cannot make it please give us 24 hours notice.