Created for advertising and marketing practitioners by the IPA Finance Business Group. Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.
As an essential qualification applicable to all agency staff, especially for anyone in a client-facing role who is keen to develop their commercial acumen.
Reminder: to achieve IPA CPD Agency Accreditation 10% of your staff must hold either LegRegs or the Commercial Certificate or both.
If you are based in Australia, please visit Commercial Certificate (Australia).
Candidates who achieve a pass grade of 75% in the final exam will be awarded a digital certificate of completion and 1 MIPA star towards personal accreditation.
View the IPA Commercial Certificate Policies applicable to all bookings.
For more information email firstname.lastname@example.org