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Essential training for production assistants and junior agency producers awarded with 3 MIPA stars.
Resources for a seamless journey through CPD Accreditation, from inductions and evaluating training, to appraisals, with case studies from award-winning IPA member agencies.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
Making Bell's Scotch Whisky the first major spirit brand to advertise on TV in 1994 clearly influence the brand's fortune. In 1997 stressing the age of the blend positively influenced perceptions, market share, profile and business performance