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Bird's Eye Crispy Chicken: The Success of Going 'Completely Cuckoo'
Bird's Eye Crispy Chicken: The Success of Going 'Completely Cuckoo'
Bird's Eye Crispy Chicken: The Success of Going 'Completely Cuckoo'
Objective: to launch the new Birds Eye brand's frozen poultry range and to become the largest and most relevant brand in this market. TV launch. Results: exceeded sales targets, high awareness achieved. Increased Birds Eye share after advertising was maintained. Volume increased in a static if not slightly declining market.