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Cadbury's Mini Eggs: A Case of Advertising Egg-Cellence
Cadbury's Mini Eggs: A Case of Advertising Egg-Cellence
Cadbury's Mini Eggs: A Case of Advertising Egg-Cellence
Low budget campaign for Cadbury's Mini Eggs. Sales had been static and brand was seen as insignificant. Media: TV test in HTV and TSW with small spend over 7 weeks. Results: improved brand awareness, sales increases in test areas (significantly higher). Led to further investment in the brand. National roll-out to follow