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Chicken Tonight: Advertising that Dares to Come Out of the Closet
Chicken Tonight: Advertising that Dares to Come Out of the Closet
Chicken Tonight: Advertising that Dares to Come Out of the Closet
UK launch of a new brand ? Chicken Tonight. Brand focused on qualities of 'convenience' and 'treat'. TV campaign in London, Lancashire and Scotland/Border, with promotional support. London launch also featured outdoor. Results: Massive base sales found to be due to advertising and high awareness was achieved.