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Co-operative Bank Visa Card: The co-operation of brand and product advertising
Co-operative Bank Visa Card: The co-operation of brand and product advertising
Co-operative Bank Visa Card: The co-operation of brand and product advertising
Campaign objective to encourage new customer enquiries and compete within the credit card market, facing fierce competition. Paper discusses the effectiveness of specific media. Ethical positioning of the brand was hugely successful making it distinct from other brands. Positioning also proved to be highly motivating. Result