We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
COI - Department of Education & Skills - Aimhigher: Excellence challenge - we don't need no higher education
COI - Department of Education & Skills - Aimhigher: Excellence challenge - we don't need no higher education
COI - Department of Education & Skills - Aimhigher: Excellence challenge - we don't need no higher education
COI and DfES campaign. Objective: persuade more teenagers from disadvantaged backgrounds to aim for higher education. Main audience: pre 16 year olds. Media: produced an Aimhigher magazine, a roadshow to tour schools, website. Evaluation: above target direct response calls. Roadshow visited 194 schools with positive results. Generated good PR. Shown that the desired messages were effectively communicated, particularly amongst DE families.