COI - Home Office - Car Crime: Vehicle crime reduction - no easy ride

A demonstration of the multiplier effect of different communications - one idea expressed differently in media channels chosen specifically to highlight 'motivation' and 'reminder' messages to reduce the risk of vehicle crime. A major shift in attitudes resulted and was linked to changes in claimed behaviour. Analysis of the accompany-ing 23% decline in vehicle crime indicates the contribution of communications - saving cost and distress for the driver and releasing police time and resource