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Exbury Gardens: The promotion of an English Country Garden
Exbury Gardens: The promotion of an English Country Garden
Exbury Gardens: The promotion of an English Country Garden
Objective: to increase the number of visitors to Exbury Gardens by a planned 50% and to promote week-day visits. Media: local TV, radio, leaflets, poster. Evaluation: visitor increase of 104% but mainly at weekends. Revised campaign led to a significant increase in mid-week visitors.