We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
The campaign objective was to support the launch of the Ford Galaxy into the MPV sector to beat Espace sales, achieve brand leadership within 12 months and reach an up-market audience. Using press, TV and posters the 'Travel First Class' campaign exceeded all expectations. The Galaxy became sector leader within two months, brought new customers to Ford and easily exceeded the sales target