Hepworth Building Products: How naked ground workers worked

Details given of Hep30 a new plastics alloy pipe technology, aim to launch it into the mains pressure water pipe market in 1994, with a budget of only £165,000. Advertising in trade press, in 1996 Hep30 reached a 3% share with sales value o f£3m. Humorous creative work attracted attention and raised awareness of the product, company invited to present to water companies and local authorities, several proceeding to trials. Sales forecasted for 1996 were twice those planned