How KitKat 'won the internet'
KITKAT, the world’s third biggest selling chocolate bar, has been well known for TV advertising. Working together with JWT the brand took a brave new step into the digital world on a global scale. A step which aimed to place KITKAT within the digital conversation happening in modern ‘breaks’. The campaign sought to unlock new ways of connecting with people, even naming an Android operating system, and generate a new type of engagement with KITKAT in the digital space. In doing so the campaign accelerated global growth and contributed $673m incremental value with a ROMI of 10.