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Iceland frozen foods: That's Why Mum's Gone To Iceland
Iceland frozen foods: That's Why Mum's Gone To Iceland
Iceland frozen foods: That's Why Mum's Gone To Iceland
Looks at 'Mum's Gone to Iceland' in 1988. Such a small retailer was only able to employ one agency but was able to produce brand and price point campaigns which were compatible. TV, press and radio used, Iceland managed even during a recession to have its best year in 1991. using the same campaign the company was able to expand into Europe.