Kensington Palace: How to promote the Royal Palaces

First Prize Winner. Department of Environment 1984-85 campaign to promote the Royal Palaces for tourism. Decision was taken to concentrate on just Kensington Palace. Used Underground tube cards and posters. Contribution made by advertising was assessed by comparison with Hampton Court which did not receive advertising, in this way it was possible to compare increase in visitors to the Palace with what would have occurred if there had been no campaign.