Littlewoods Pools: Getting a result

This TV advertising campaign for the Littlewoods Pools leisure and gambling brand helped curb it's decline in revenue. The campaign achieved a return on funds invested of 1000%, by saving £120m of receipts. The financial benefits were felt by many stakeholders including coupon collectors and the Football Trust. The contribution to remittances from the TV campaign amounted to £120.1m, according to Econometric Modeling