Liverpool ONE: A celebration of style and success
Liverpool ONE is a leisure destination in the heart of Liverpool that houses over 140 stores, 20 bars and restaurants, cinema, five-acre park and two hotels. To establish itself as a vibrant city centre hub, high awareness levels needed to be converted into visits from high value shoppers across the North West. Executing the idea ‘A Celebration of Style’, led to the ‘Life Styled’ campaign that sought to convince customers of the ethos that they become immediately stylish by being at Liverpool ONE. This yielded a year-on-year increase in sales of over £3.6m and a 12% uplift in spend per customer.