Macmillan Cancer Support: Macmillan Cancer Support: Making sure no one faces cancer alone, today or tomorrow

This paper tells the story of how Macmillan Cancer Support achieved record fundraising income at a new level of efficiency. The 'Not Alone' campaign helped Macmillan achieve 96.7m of additional income from fundraising alone, even before adding in the financial benefits of the improvement in Macmillan's brand metrics and its influence as an organisation. The profit ROMI was estimated to be about 2.40 for every 1 invested.'Not Alone' also helped more people access Macmillan services, and informed corporate partnership and government policy. This was all achieved by launching a simple, striking and irrefutable idea that no one should face cancer alone, a thought which encouraged those living with cancer to get support, and others to give support.