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Manchester Evening News Job Section: Local paper bucks the trend
Manchester Evening News Job Section: Local paper bucks the trend
Manchester Evening News Job Section: Local paper bucks the trend
Despite an economic down-turn and predicted falls in advertising recruitment revenue, the Manchester Evening News Jobs campaign generated a 6% increase in ad revenue and a 5% increase in newspaper sales which not only surpassed all expectations but more than covered the cost of the campaign. The case also documents how advertising resulted in a significant shift in both readers and non-readers perception of the quality of jobs in the newspaper.